Amazon now lets you shop your favorite characters’ outfits on Prime Video shows

Ever paused a show just to stare at what a character is wearing and wonder where you could buy it? Amazon just made that a lot easier by expanding its Shop the Show experience with new features that connect Prime Video scenes to products in the Amazon Shopping app. You can now discover and buy products straight from the scenes you’re watching across thousands of titles on Prime Video in the U.S.

Prime Video gets a new shopping tab

The star of this update is Shop the Scene, a new feature that uses Amazon’s visual search tool, called Amazon Lens, to identify outfits, home decor, and other items appearing in a scene. To shop an item, just open the Amazon Shopping app, and it will automatically drop you into a feed synced to the title you are watching.

From there, you can tap on the product image you like, and Amazon Lens will pull up similar products that you can shop right away. This feature is live today on iOS and Android devices, and it is currently available across more than 600 titles.

There is also a new Shop tab inside X-Ray (the on-screen info panel Prime Video already offers for things like cast details and trivia). Now you can press up on your remote to open Shop and browse products tied to whatever you are watching, then hop over to your phone to complete the purchase. Alternatively, you can scan the on-screen QR code or search “Shop the Show” on the Amazon app.

So what’s next?

The results of such searches may not always be exact matches. Some costumes come from luxury brands, handmade designers, or sellers Amazon does not stock. Still, the feature gives you a starting point for recreating the look.

Amazon is also massively expanding Shop the Show, the feature that first launched last year. It will let you search in the Amazon app to find related products. So whether you are into outfits, decor, or just want to shop, you can browse products from couch and complete your purchase on your phone.