How TV ads create search demand — and what to do about it
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to…
I customized a MacBook Neo with colorful spare parts
The MacBook Neo is Apple’s cheapest laptop, its most colorful, and its easiest to repair in years. That means owners…
How to Fine-Tune an SLM for Emotion Recognition
Introduction models (SLMs) fine-tuned for sentiment classification infer sentiment as a single score, capturing the overall emotional tone of the…
How C3 AI agents will automate predictive maintenance for Shell
Shell will use agents from C3 AI to shift from basic anomaly detection towards fully-automated predictive maintenance. The global energy…
The Morning After: NVIDIA Thinks Its New Chip Will Revolutionize PCs
Plus, NASA ends a Mars mission and Meta’s still being creepy. NVIDIA It’s been a busy week, with Computex and…
EveryPlate Meal Kit Review (2026): Low Cost, Simplicity, Flavor
This yen for experimentation can extend into brand partnerships. The meal I was least excited about in this season’s testing…
Porsche’s Cayenne Coupe Turbo will even make 911 owners nervous
Back in 2002, Porsche fans sputtered with rage as the Cayenne made its debut at the Paris Motor. More than…
Hot I.P.O. Summer + What Is A.I. Doing to Math? + HatGPT
SpaceX, Anthropic and OpenAI are all racing to the public markets. We discuss what their I.P.O.s mean for the industry,…
Google Experiments With Sending Chrome Searches Straight To AI
The company is reportedly bypassing classic search results in its testing browser. Mawaddah F/Shutterstock Google seems to be mulling the…
OpenAI and Anthropic May Be Rivals, but Investors Aren’t Picking Sides
OpenAI and Anthropic have battled for workers, customers, and public attention. The rival AI labs have been on opposite sides…