How to set social media goals in 2026 [10 examples]

How to set social media goals in 2026 [10 examples]

Key takeaways Social media goals should tie directly to business objectives like revenue, brand awareness, or customer retention. The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is the most reliable way to set goals you can actually track. Every goal needs mapped KPIs so you can measure progress and report results to stakeholders. The best […]

Google Ads to auto-link YouTube channels starting June 10

Google Ads to auto-link YouTube channels starting June 10

Google is set to automatically link Google Ads accounts with associated YouTube channels — according to communications sent to multiple advertisers — tightening the connection between video engagement and ad performance. What’s happening. Advertisers have received notices that, from June 10, 2026, Google Ads accounts that aren’t already linked to a YouTube channel will be […]

Skip the Porsche Macan EV—This plush German rival is cheaper and has more range

Skip the Porsche Macan EV—This plush German rival is cheaper and has more range

Luxury EVs are getting absurdly expensive. It’s becoming increasingly common to see compact electric crossovers push past the $80,000 mark once options are added, all while offering compromises in range, practicality, or driving feel. Badge appeal still carries a lot of weight in this segment, but buyers are beginning to ask a pretty reasonable question: […]

Testing for ‘Bad Cholesterol’ Doesn’t Tell the Whole Story

Testing for ‘Bad Cholesterol’ Doesn’t Tell the Whole Story

For decades, assessing cholesterol risk has been built around a simple idea: Lower “bad” cholesterol, lower your chance of a heart attack. The test at the center of that approach measures how much low-density lipoprotein, or LDL cholesterol, is circulating in part of the blood. It has shaped everything from clinical guidelines to the widespread […]

I hate scalpers, and Valve’s Steam Machine queue is exactly what we need

I hate scalpers, and Valve’s Steam Machine queue is exactly what we need

I hate scalpers. I especially hate scalpers when they swarm gaming hardware that already has limited availability. They buy it before regular customers and gamers can get a fair shot, and then relist it at cartoonish prices for the people who actually wanted to use it. We’ve seen this issue time and time again, but […]

How to Build a Claude Code-Powered Knowledge Base

How to Build a Claude Code-Powered Knowledge Base

as a programming tool. As a programming tool, it’s really amazing and does an incredible job, and has probably made me a multiple times over more efficient engineer. However, Claude Code can also be used for a lot of other super-useful application areas. You can use it for tasks such as creating presentations, which is […]

iOS 26.5 Just Dropped, and It Includes One Very Annoying New iPhone Change

iOS 26.5 Just Dropped, and It Includes One Very Annoying New iPhone Change

After keeping things low-key with iOS 26.3, Apple rolled out a sizable update for iOS 26.4—especially for Apple Music users. That app’s UI now matches the art of the album you’re checking out; you can use AI to generate new playlists, and find upcoming concerts by the artists you’re listening to directly in the app. […]