Implementing Prompt Compression to Reduce Agentic Loop Costs
In this article, you will learn what prompt compression is, why it matters for agentic AI loops, and how to implement it practically using summarization and instruction distillation. Topics we will cover include: Why agentic loops accumulate token costs quadratically, and how prompt compression addresses this. A review of the main prompt compression strategies, including […]
Papa Johns Is Getting Into Drone Delivery—but Not for Pizza
Starting today, eager customers of the US pizza restaurant chain Papa Johns living in one corner of southern North Carolina will have the opportunity to receive their food from the sky, thanks to a new collaboration with Alphabet’s drone company, Wing. But Papa Johns’ signature pizzas won’t be on offer. Instead, drone-loving North Carolinians will […]
How We Use AI To Run A 90-Day Growth Audit
Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a 40-page PDF that lives in a drawer. The team feels busy for three weeks, and nothing changes. I’ve been on both sides of that transaction, and I got tired of it. At my growth consultancy, […]
PySpark for Beginners: Mastering the Basics
often starts with tools like pandas. They are intuitive, powerful, and perfect for small to medium-sized datasets. But as soon as your data grows beyond what fits comfortably in memory, performance issues begin to surface. This is where PySpark comes in. Note that in this article I’ll often use the terms Spark and PySpark interchangeably. […]
TikTok Is Rolling Out An Ad-Free Option In The UK
Lixu/Getty Images TikTok users in the UK are getting a less disruptive experience if they’re willing to pay. The platform has announced that an ad-free option will roll out to UK users over the coming months, available to anyone with an account who is 18 or older. Of course, it will require a monthly subscription […]
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
If you’ve been running Google Ads for more than a few years, your job description has changed without your consent. Match types that once signaled precision now target “related intent”; a 2023 rebuild made Broad Match competitive again; and Smart Bidding shifted the focus from keywords to outcomes like return on ad spend (ROAS) and […]
Anthropic says it has fixed Claude AI’s evil behavior, but pins it on the internet
If you have watched enough sci-fi movies, you already know the concept of evil AI. AI gets too smart, decides humans are a threat, and does whatever it takes to survive. Or it finds that eradicating the entire human race is the only way to bring peace to the world. Apparently, those movies were closer […]
I let Claude Design build my entire slideshow, and it beats every other tool I’ve used
Claude was already impressive, but now there’s Claude Design, which apparently can design anything you want. Claude Design has a slide deck mode and can make slide decks. Making slides is something you either love or hate — I’m a mix. Regardless, slides are a means. The end is to get the idea there, and […]
A Chevron Texas Power Plant Seeks School District Tax Break
A major oil company is seeking a state tax break in Texas worth hundreds of millions of dollars to build a massive power plant. The energy won’t be going to residential customers, though. Instead, the gas plant will be used to power a data center whose eventual tenant could be Microsoft. Chevron subsidiary Energy Forge […]
Winning the next era of local visibility: How AI is changing local search
AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information — including your Google Business Profile, reviews, photos, […]