I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
If you’ve been running Google Ads for more than a few years, your job description has changed without your consent. Match types that once signaled precision now target “related intent”; a 2023 rebuild made Broad Match competitive again; and Smart Bidding shifted the focus from keywords to outcomes like return on ad spend (ROAS) and […]
Anthropic says it has fixed Claude AI’s evil behavior, but pins it on the internet
If you have watched enough sci-fi movies, you already know the concept of evil AI. AI gets too smart, decides humans are a threat, and does whatever it takes to survive. Or it finds that eradicating the entire human race is the only way to bring peace to the world. Apparently, those movies were closer […]
I let Claude Design build my entire slideshow, and it beats every other tool I’ve used
Claude was already impressive, but now there’s Claude Design, which apparently can design anything you want. Claude Design has a slide deck mode and can make slide decks. Making slides is something you either love or hate — I’m a mix. Regardless, slides are a means. The end is to get the idea there, and […]
A Chevron Texas Power Plant Seeks School District Tax Break
A major oil company is seeking a state tax break in Texas worth hundreds of millions of dollars to build a massive power plant. The energy won’t be going to residential customers, though. Instead, the gas plant will be used to power a data center whose eventual tenant could be Microsoft. Chevron subsidiary Energy Forge […]
Winning the next era of local visibility: How AI is changing local search
AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking more detailed, conversational questions, and AI-powered systems can now influence which businesses get surfaced. Traditional rankings are only part of the visibility equation. Complete, accurate business information — including your Google Business Profile, reviews, photos, […]
AI memory crunch will make smartphones more expensive
AI data centers are draining global memory supply, forcing Dynamic Random Access Memory (DRAM) and NAND (Not And) flash memory used in smartphones and PCs to shrink or cost more. This lack of supply will change devices, apps, and the mobile ecosystem through 2027. When SK Hynix said its supply of AI memory chips for […]
Fitbit Air vs. Whoop: I compared Google’s screenless fitness tracker to the industry best
Nina Raemont/Google/ZDNET Follow ZDNET: Add us as a preferred source on Google. Fitness bands are making a comeback, and Google wants in on the party. On Thursday, the tech giant announced its new screenless fitness band, the Fitbit Air, to its health tracker offerings. The $100 Fitbit Air takes aim at popular fitness band, Whoop, as an […]
BYD’s blazing-fast Flash charging tech for EVs got hot enough to roast a turkey
A real-world test of BYD’s Megwatt Flash Charge technology showed the battery hitting 169.6°F during a charging session. That’s hot enough to roast a turkey, and well above China’s recommended safety ceiling of 149°F for lithium iron phosphate battery cells. The test, conducted by an automotive blogger who livestreamed the session (via ChinaEVHome), has raised […]
Gmail is adding new AI tools to make your work emails sound even more like you
Google is giving Gemini in Gmail access to your previous emails for tone and style personalization Topic contextualization connectors will also pull in relevant information from Workspace AI Overviews in Gmail make it easier for you to find old emails more quickly Google has confirmed a new update to Gmail’s Gemini-powered ‘Help me write‘ feature […]
Samsung leak shows it hasn’t given up on tri-fold phones yet
Samsung’s tri-fold phone experiment may not be a one-and-done project after all. A new patent-based leak has suggested that Samsung is exploring a follow-up to its Galaxy Z TriFold phone, and the most interesting part is not just the folding screen. The leak points to a design with an S Pen pocket built into one […]