Google rolls out Merchant Center for Agencies globally
Google is expanding Merchant Center for Agencies worldwide, giving agencies a centralized way to manage product data, diagnose issues and…
Digital Marketing
Digital Marketing
Google may be about to widen the SEO playing field
SEO has always been a fight for the first page of Google. Every toolchain, audit, and content brief assumes that…
Why Google Ads, GA4 and CRM numbers never match
Are you planning your PPC channel budgets by comparing Google Ads, Meta Ads, GA4, and your CRM/CMS data? Since those…
Why PPC AI agents fail without business data
Every few weeks, someone publishes a piece about AI agents taking over Google Ads, SEO, or social media. Inevitably, the…
Google’s AI Announcements Are Events, The New Search User Is The Trend
Google’s Keyword Team published their recap of the biggest AI announcements from April 2026. Cloud Next ’26 introduced the Gemini…
How We Use AI To Run A 90-Day Growth Audit
Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a…
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
If you’ve been running Google Ads for more than a few years, your job description has changed without your consent….
Winning the next era of local visibility: How AI is changing local search
AI-powered experiences like Google AI Overviews, Gemini, and Ask Maps are changing how customers discover local businesses. People are asking…
Google Ads Will Limit Access To Older Reporting Data
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the…
Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping
Google’s Universal Commerce Protocol can now handle shopping carts, live catalog queries, and loyalty program benefits for AI agent transactions….