5 AI Search Shifts Marketers Can’t Afford to Miss Before Q3
Impressions are up. Clicks are down. Rankings haven’t moved. If that describes your last Search Console export, you don’t have a content problem or a technical problem. You have a SERP that no longer sends you the clicks your positions used to earn, and the playbook you’re running was built for one that did. Five […]
Instagram now lets users tell the algorithm what they want
Instagram expanded its Your Algorithm controls to the main feed. This update gives Instagram users a way to manage the topics that influence recommendations across Feed, Reels, and Explore. About Your Algorithm. The Your Algorithm feature lets people view the topics Instagram associates with their interests, remove topics they don’t want, and add topics they […]
Walmart Connect audiences come to Google Display & Video 360
Google and Walmart are partnering to bring Walmart Connect audience targeting and sales measurement into Display & Video 360, starting with YouTube campaigns. The integration gives advertisers access to Walmart’s shopper data while allowing them to measure whether YouTube ads drive actual sales at the retailer. What’s happening. Brands can now activate Walmart Connect audiences […]
Competitor Continues to Keyword Stuff Business Names
A competitor in my space continues to stuff the business names of the GBPs they manage with keywords which is giving their clients an unfair advantage compared to mine. Here’s how they’re structuring the business names: Business Name – Service(s) in City, State. These clearly are not their actual business name and instead are being […]
Amazon turns Alexa into a shopping agent — and an advertising platform
Amazon is making the case that conversational and agentic shopping aren’t future concepts — they’re already reshaping how consumers discover, compare and buy products. As AI assistants become shopping destinations, advertisers have a new opportunity to reach consumers at the moment intent is expressed, rather than relying on traditional search queries or passive browsing. What’s […]
How to estimate the traffic impact of SEO fixes
Your backlog is full. Your developer wants to know what to tackle first. Your boss wants to know why three months of SEO work haven’t moved the needle. And you’re stuck defending your roadmap with gut feelings. If you can’t tell someone how much traffic a fix is worth before you ship it, you’re guessing. […]
24/7 availability vs. physical office closure during holidays
Our client, a law firm, is available (phone) 24/7, even on holidays. However, their offices will be closed on most of the regular holidays, like New Year, Thanksgiving, etc. I would normally go into their GBP, leave their 24/7 availability but mark the office closed during those holidays. Does that make sense from your point […]
YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube is expanding its in-app video sharing and messaging feature to the U.S., U.K., Brazil, Singapore, and several U.S. territories, per the availability list on its help page. The rollout, announced in a blog post, lets users 18 and older share videos and chat about them without leaving the YouTube app. It brings back a […]
AI can write SEO content, but it can’t replace real experience
SEO content is starting to sound painfully repetitive. Search for almost anything online and you’ll find pages repeating the same advice in slightly different ways. Now that AI tools can create blog posts in seconds, the problem is getting worse. There’s more content than ever, but much of it feels forgettable. This homogeneity is becoming […]
AI Search Runs On Two Memory Systems. The Platforms Don’t Use Them The Same Way
Ask the same question about your brand on four different AI engines, and you will likely get four different answers back. One answer is current and cites your latest page. Another describes a positioning you retired 18 months ago and cites nothing at all. A third routes the whole thing through a competitor’s comparison post. […]