The State of Local SEO in 2026
SEO is dying! Well, not exactly, but there are some major shifts that happened in 2025 that should actually change…
Google Business Profile
Google Business Profile
Schema Markup: What It Is & How to Implement It
Schema markup is code that helps search engines understand the information on a page. Google can use it to…
Fake Reviews, AI Search & What’s Next
GatherUp April Newsletter | AI Is Rewriting Local Search. Is Your Reputation Ready? Hey, Reputation Warriors! May is here, and…
How To Remove Negative Reviews That AI Overviews Cites
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand…
90-Day GEO Playbook for Local Search: How To Show Up For AI
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped…
Review Recency as Reputation Defense
Does your reputation defense playbook contain every possible tactic for protecting your powerful average star rating? You may already know…
Counting the true cost of unmanaged fake reviews
The marketing habits formed by local businesses can set brands of all sizes up for success and longevity or eventual…
Review Fraud Farms: How to protect your business from paid fake reviewers
Stereotype fact-check: It can feel manageable to envision review spammers as random people wasting their free time by writing malicious…
Yelp Asks Reviewers to Rat
Sometimes I think Yelp might have matured, mellowed out a little, and eased up on longstanding policies that make no…
Your Reputation Playbook for Spring 2026
Hey, Reputation Warriors! March means momentum. The businesses and agencies that win in 2026 aren’t waiting for reputation to happen…