Google clarifies sensitive audience targeting rules for Demand Gen campaigns
Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses on explaining potential ad serving limitations […]
Cloudflare: Bots now make up 57% of webpage requests
Bots now make up the majority of webpage requests worldwide for the first time, according to Cloudflare CEO Matthew Prince. Prince posted on X that automated traffic now accounts for 57.3% of worldwide HTTP requests to HTML content, compared with 42.7% for humans, according to Cloudflare’s data. Prince’s 2027 forecast arrived early. Prince predicted in […]
Google Analytics Is Adding Google Business Profile Data
Google has published documentation for a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and direction requests into Analytics reports. The link may not appear in every Analytics account yet. What Shows Up In Analytics Once a profile is linked, a Google Business Profile section appears in your reports. […]
9 Vibe Coding Examples: AI Apps You Can Use Right Now to Grow Your Website
If you’ve been hunting for vibe coding examples that go beyond chatbots and “summarize this PDF” demos, this is where you’ll find them; along with an honest account of what building agents actually looks like. Everything below was built via Agent A by the Ahrefs team—plus a couple of examples I managed to vibe code myself. […]
AI Literacy Is Not Prompt Literacy. Ann Handley Says It’s Judgment Literacy
Ann Handley posted something on LinkedIn last week that stopped me mid-scroll. She’s a Wall Street Journal bestselling author and one of the most respected voices in marketing, and she wrote: “AI literacy is not prompt literacy. It’s judgment literacy.“ Her post went on to ask a question that nobody in the AI training industry […]
Delegation search: Why users outsource decisions to AI
Search used to be about retrieval. You’d open multiple tabs. Compare sources. Read reviews. Cross-reference information. Decide for yourself. But increasingly, search is becoming something else entirely: delegation. Users are realizing they no longer need to compare 15 different pages or bounce between Google, Maps, reviews, forums, and videos to make a decision. For the […]
Automated SEO: What It Is and How It Works in 2026
On the 1st of every month, the tool I built in Agent A, our new AI agent, pulls fresh data for five Ahrefs blog posts that run on data tables (e.g., top Google searches, top Google questions). It cleans and filters the data, then builds an updated WordPress draft for each. It then emails me […]
Why so much SEO work no longer drives growth
The job description hasn’t changed much in five years. Most SEO roles, whether they sit in-house or at an agency, still get written around the same core: keyword research, on-page optimization, technical audits, content briefs, link building, and reporting. Maybe a bit of CRO if the JD writer was feeling ambitious. The problem is that […]
AI in the wild: Confident, wrong, and weirdly expensive
Imagine working in SEO for years, researching a problem you know inside and out, only to have an LLM confidently explain why your experience is wrong. That happened to me. Actually, it happened three different times last week with Gemini. The scary part wasn’t that the answers were obviously bad. It was that they sounded […]
The new PPC skill set: From keyword manager to system optimizer
The old PPC skill set was built around control: define the keywords, choose the match types, set bids, write tightly aligned ad copy, and structure campaigns so the algorithm behaved the way you wanted. The best ad managers of the past were great at Excel and pivot tables. Execution was the product and the differentiator […]