Google’s Nick Fox: AI search rewards content that goes deeper
Content must go beyond surface-level answers to stand out as AI summaries take over more basic search queries. That’s according…
Google Business Profile
Google Business Profile
Google Search Console links report showing old data after breaking
On Thursday, the Google Search Console link report broke. For many it showed no links at all, and for others,…
SEO changelogs: The missing layer of enterprise site governance
Across large enterprise websites, dozens of stakeholders can push live changes at any time: SEO teams, developers, content editors, product…
The new playbook for localized AI search optimization
AI has become part of nearly every industry, integrated into apps, company processes, and everyday life. As someone who’s been…
Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use
In the late 2000s, “mobile-first” emerged as a design discipline. The argument was a single sentence: don’t design for the…
5 early signs of PPC performance drops: Track competitors to spot them
Google Ads reports and PPC competitor analysis can show declining performance, but not what caused it. In fast-evolving paid search,…
Modern Local SEO & AI Visibility: How To Get Into AI Results
Keyword research has a new purpose, and it’s getting local businesses into AI results. Why are some local businesses surfacing…
How To Video Verify An SAB | Google Business Profile (GBP) & Google Maps
Motivated by some bad advice I found on another public forum, I wanted to provide some guidance on video verifying…
No ranking after removing address | Service Area Businesses
Hi! Similar question to a previous topic: My clients gbp had an address (for 3 years and had about 400…
Google Business Profiles When Moving to A Different State
I’m writing an article about what steps you should take when moving to a new state. I would love some…