Your Next AI Visitor Will Know Who Sent It
The agent visiting your website knows the person who sent it. That is the shift underneath Google’s Gemini Deep Research Max, launched on April 21, 2026, as a public preview on the paid Gemini API tier. Deep Research Max itself is a narrow rollout. The pattern it ships is a preview of what the agentic […]
Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also a new mention of AEO/GEO services, caution about the use of third-party SEO tools, and, for the first time ever, Google is encouraging businesses to contact the United States government Federal Trade Commission if they […]
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is widening advertising opportunities for cryptocurrency exchanges by allowing them to run Audience Ads in all markets where crypto advertising is already permitted. The big picture: The update extends cryptocurrency advertising beyond traditional search placements, giving eligible exchanges access to Microsoft’s Audience Ads inventory across its broader network. What’s changing. Microsoft has updated its […]
4 ways to track AI search visibility when attribution falls short
Most attribution models were built for a world where people clicked links. Someone searched, clicked a result, landed on a page, and eventually converted. Analytics platforms could connect those actions together and give you a reasonably clear picture of what was working. The system wasn’t perfect, but at least the path was visible. Now, AI-generated […]
Google Tests AI Search Data, UK Requires Opt Out
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings. Here’s what matters for you and your work. Google Adds AI Search Controls And Reports To Search Console Google is testing two new Search Console features for […]
Google’s Sergey Brin Sees A Path To AGI But Not Beyond It
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but integrating world knowledge across languages and modalities. He said the software that AI runs on has also evolved beyond what it was originally designed for, and while Brin can envision Gemini achieving AGI, he also […]
How TV ads create search demand — and what to do about it
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to Google, YouTube, and other platforms to learn more, find products, or continue engaging with a brand. The challenge isn’t generating that interest. It’s being ready to capture it. A recent World Cup campaign from Fox […]
Google’s May Core Update Favored Pages That Match Intent
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google Launches Search Profiles For Creators With 100K Followers
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]
Your #1 competitive advantage in Google Ads: Customer Match
You wouldn’t dream of running your Google Ads campaigns without conversion tracking. So why are you still running Google Ads without uploading your customer list? As third-party cookies phase out and privacy regulations tighten, you lose some of the traditional tracking capabilities that you (and Google Ads) rely on. Because of this, your own first-party […]