What makes a brand machine-readable in AI search
While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible to AI systems because their knowledge wasn’t machine-readable. Many were respected leaders in biotech, manufacturing, hospitality, agriculture, and retail. But critical business information was buried in PDFs, locked behind forms, trapped in vague marketing copy, […]
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
OpenAI is rolling out a fresh set of updates to its Ads Manager Beta, giving advertisers more control over campaign pacing, targeting, and reporting — while also quietly testing new ad experiences inside ChatGPT. The latest updates signal continued investment in building out the platform’s advertising capabilities as OpenAI looks to make ChatGPT a more […]
‘Fix everything’ is the wrong SEO strategy
Every SEO knows the feeling: You open your audit tool and it hands you 847 issues. Broken links. Crawl errors. Pages with duplicate titles. Missing alt tags. Core Web Vitals flagged in yellow. And somewhere deep in that spreadsheet, a voice whispers, “Fix it all, or you’ll never rank.” But here’s what you should know: […]
8 Ways to Automate Product Marketing with Agent A
Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work. Andrei leads product marketing at Ahrefs, with a small team covering copy, webinars, partnerships, and paid promotion for all of Ahrefs (including the dozens of updates we ship each month). Constance works on the product team, running all of our webinars, writing our […]
How signal decay hurts your top-of-funnel performance
Conversion signals are disappearing from your marketing data, and it’s probably costing your business money. Ad blockers, aggressive privacy laws, cookie deprecation, and a host of other converging factors have combined to mask significant conversion data, costing businesses up to $203 million in revenue annually, according to one Deloitte study. For most brands, the path […]
Why AI adoption may look bigger than it really is: Data
AI adoption appears to be diverging between professional and consumer audiences, according to Rand Fishkin’s new analysis of Datos desktop-panel data and SparkToro audience comparisons. The data highlights a sharp divide in how people talk about AI use: broader consumer adoption may be slowing, while professional and B2B audiences appear far more likely to use […]
What multilingual regions reveal about the future of AI search
AI search doesn’t just translate or localize results. It decides which sources, institutions, and versions of reality get surfaced in the first place. Catalonia offers a useful stress test for that system. Two languages share the same geography, which makes retrieval patterns easier to spot. When the same queries are run in Catalan and Spanish […]
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and travel-focused deal experiences as announced today at Google Marketing Live 2026. Driving the news. The company announced several updates designed to make promotional offers more discoverable inside AI-powered Search experiences. Brands will soon be able to upload: Discounts Giveaways Local […]
How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego
Due to popular demand, Ahrefs Evolve returns to San Diego—bigger and better than ever. After hosting over 600 marketers for our first US conference last October, we’re returning to San Diego in 2026. Same city, bigger stage, and—dare I say it?—an even better agenda. And there’s only one teeny-tiny little thing standing between you and two […]