Google Search Console AI performance reports rolling out to more users

Google Search Console AI performance reports rolling out to more users


Google has confirmed that it has expanded access to the new Google Search Console AI performance reports to more users. Google’s John Mueller wrote on Bluesky, “We’re just rolling these out incrementally to sites, and reviewing the feedback along the way. I know everyone wants the new shiny thing immediately… but first, patience.”

AI performance report. The report shows you how well your content and websites are performing in AI responses, AI Mode, and AI Overviews in Google Search. The reporting includes impressions, pages, countries, devices, and dates, but does not include click data. 

Expanding access. This morning, I spotted a number of SEOs posting that they are now seeing the report, and that it is not restricted to sites in the United Kingdom. Some are seeing the report for sites in the United States, India, Switzerland and so forth.

And as I quoted above, John Mueller from Google confirmed the search company is “rolling these out incrementally to sites.”

What it looks like. Here is a screenshot of this report:

Why we care. Site owners and publishers have been asking for controls over whether and how their content is shown in Google’s AI features since Google launched these a couple of years ago. Well, Google is rolling out this feature to more of its users today. It is unclear how soon everyone will gain access to these controls, but I am surprised that Google expanded access this quickly. Specifically within 20 days from its first release.


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Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the “US Search Personality Of The Year,” you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O’Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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