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Amazon’s Summer Prime Day sale is nearly upon us once again—a month earlier than last year. Along the way, we’ll keep you updated on all the best deals we can find throughout the sale. But before you purchase anything, it’s a good idea to set your own price alerts, so you don’t overspend.

If you’re an impulse buyer, I needn’t tell you that shopping events like Prime Day can be bad news. Even though we know retailers are using all kinds of manipulation techniques to get us to buy things we don’t really need, it’s still easy to give in and buy too much. So this year, try setting your own prices in advance, and only hitting “checkout” for the things you already want to buy.

How to “set your own prices” on Amazon

No, you can’t make Amazon lower its prices at your whim. But you can set up an alert system to let you know if anything you want to buy dips in price enough to fit into your budget. Below is a step-by-step guide to setting your own personal maximum price for any item sold by Amazon:

  • Identify the items you’d like to purchase, and throw them onto your Amazon wishlist. Make sure your wishlist is set to “public.”

  • Visit the Amazon price-tracking website CamelCamelCamel and make a free account. There are other price-tracking apps and websites that do the same thing, more or less—Slick Deals, Honey, Keepa, etc.—so check out this overview of the best price-tracking tools if you want to compare them. Spoiler alert, though: For Amazon specifically, CamelCamelCamel is my top choice.

  • Click “import wishlist.” (You’ll have to copy and paste the URL from your Amazon wishlist.)

  • Once you’ve done that, CamelCamelCamel lets you add specific maximum prices (or percentage drops) for everything in your wishlist. Enter the maximum amount you’re willing to pay for each item, and then you can tell the price tracker to send you an email when an item’s price drops to your set spending limit.

  • Ignore all the hype and “Lightning Deals” and limited-time offer hype and wait for the email alert letting you know that your chosen items have become cheap enough for you to buy.

  • Spend Prime Day feeling smug, asecure in the knowledge that you actually are the smartest person alive. Seriously, don’t even look at Amazon’s website. Well, maybe just for a second, if only to prove to yourself that you have the willpower to avoid buying another chocolate fountain or a self-stirring mug with “SELF STIRRING MUG” written on the side.

How to set price alerts at non-Amazon retailers

CamelaCamelCamel is an Amazon-only tracker, but other price-tracking services can be used with other retailers. Honey, for instance, is PayPal’s retail service, and it lists 30,000 supported retailers. If you install the Honey browser extension, you can add an item you want to buy from a retailer to your droplist and it will notify you when the price drops to the level you set. You can also compare the price of the same item across multiple websites, which is helpful if you want to double-check that a Prime Day deal is really a deal. Here’s how to set your own price on Honey:


What do you think so far?

Honey will then monitor the item and send you an email or push notification once the price drops to the amount you specified at any retailer.

More ideas for imposing limits on your spending

If you want to take tech-based shopping guardrails beyond the basic “time to buy” alert system described above, here are some ideas.

Our Best Editor-Vetted Early Prime Day Deals Right Now

Deals are selected by our commerce team



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