The search everywhere optimization pyramid: How to build visibility before search
The customer journey used to start on the SERP. But that’s no longer the case. By the time a buyer types a search query into Google, they usually already have a few potential brands in mind. They’ve: Seen the same product recommended across multiple Instagram Reels over the course of days or weeks. Read a […]
How to Stress Test a Staging Environment – Ask An SEO
This week’s Ask An SEO question: “How do you stress-test a staging environment to surface SEO risks before a large-scale launch?” It is one of the most important questions to answer when considering rolling out new websites, migrations, or significant changes to your live site. First, let’s look at the difference between a “staging” site […]
Your campaigns span 12 channels. Why does it feel like 12 jobs?
Ask any paid media manager how their Monday morning starts, and you’ll hear some version of the same story. Google Ads. Meta. LinkedIn. TikTok. Reddit. Pull the numbers, drop them into a spreadsheet, make them tell a coherent story, and send the report to your client or boss by 10 a.m. Somewhere in there, figure […]
WordPress 7.0 Is A Winner: Here’s What You Need To Know
WordPress released version 7.0, codenamed Armstrong, bringing changes that make it easier for users and developers to control the look and user experience of websites, and a refresh of the admin page that makes the entire CMS behave more like modern publishing software. WordPress 7.0’s AI integration may grab a significant amount of attention at […]
YouTube Shorts: Hooks and Curiosity Loops That Explode Your Views : Social Media Examiner
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
The 9 Instagram metrics you need to track in 2026
Instagram can give you a metric for just about anything. But most of them won’t tell you whether your strategy is working. Here are the nine metrics to focus on in 2026, why each one matters, and how to find it. Key takeaways Tracking Instagram metrics helps you understand your audience, improve your content, and […]
Microsoft Clarity Now Shows Grounding Queries Behind AI Citations
When Microsoft Clarity made AI citations available to all users, it opened up a new playground for SEOs to harvest AI visibility data. Finally, we can see the exact “grounding queries” an AI engine uses to pull our content. It raises a massive question because this is a Microsoft tool: Are the insights useless if […]
Best AI search analytics tools for marketing teams
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools.
AI citation tracking tools to monitor and increase visibility
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But, none of those tools show how a brand shows up when a buyer asks ChatGPT, Perplexity, or Gemini for a recommendation.
The New Rules of Search: Key AEO & Content Trends for 2026
Are you optimizing and aligning your AEO strategy for your top-performing LLM? Does your current SEO strategy put your brand at risk for losing visibility? How do you measure search success when AI answers replace the click? Which AEO tactics actually drive visibility across answer engines right now? 👆 Get a concrete framework for investing […]