Dean Kadi talks clients ignoring performance data
In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world agency experience where a client insisted on replacing high-performing Meta ads with heavily branded creative — despite clear evidence that the existing strategy was delivering strong results. The discussion highlights the tension agencies often face […]
Why Hootsuite is going headless, and why that’s just the start
The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is already sharper than that script implies. Here’s my honest view of where we are and where we’re going. The interface is not the product anymore For two decades, social media management has been defined by […]
Facebook ads targeting: the complete guide for 2026
Key takeaways Facebook ads targeting lets you reach specific audiences based on demographics, interests, behaviors, and your own customer data through Core, Custom, Lookalike, and Advantage+ audiences. Advantage+ audience targeting uses Meta’s AI to find high-converting audiences automatically, often lowering cost per conversion by double digits compared to manual targeting alone. Privacy changes have reduced […]
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’
Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and AI Mode. The page, “Optimizing your website for generative AI features on Google Search,” expands Google’s prior AI features documentation published in 2025. The earlier page explains how AI features work, how inclusion is controlled, […]
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and digital marketing jobs at brands and agencies. We also include positions from previous weeks that are still open. Newest SEO Jobs (Provided to Search Engine Land by SEOjobs.com) (Provided to Search Engine Land by PPCjobs.com) […]
Google’s product packs are now a primary sales channel: Data
If you’ve searched for almost any product on Google recently, you’ve seen how much the results page has changed. Product packs and scrollable carousels of individual listings now appear multiple times on a single results page. We’re constantly evaluating data to understand how to scale ecommerce visibility. We’ve tracked searches that returned 60 individual organic […]
Why now is the time to prepare for WebMCP
New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be on the cutting edge, but it didn’t take more than a few years to realize I was spending countless hours of my time, and my clients’ time, implementing technologies and techniques that went by the […]
GA4 Tracks AI Assistant Traffic, FAQ Results Gone
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility, and how a major publisher is planning for life after search. Here’s what matters for you and your work. Google Analytics Adds Native AI Assistant Channel Google Analytics now assigns traffic from recognized AI chatbots […]
Why Your AI Ad Strategy Is Only As Good As Your Data
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s Ads Product Liaison, during a recent episode of the Ads Decoded podcast she hosts. To many, it sounded like a victory lap for automation and seemed to set the industry on fire. To others, it felt […]
Microsoft Advertising expands LinkedIn profile targeting to CTV
Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience data with streaming inventory. The announcement was made by Product Liaison Navah Hopkins during the SEM Stories event on May 14. Why we care. Microsoft has long differentiated itself through access to LinkedIn audience data. […]