How To Measure AI Search: Current KPIs You Need To Know
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the journey earlier, meaning users are getting what they need from a citation or a recommendation before they ever hit your site. The click never happens. But the influence did. That’s the measurement problem most marketing […]
Liquid Web WordPress Plugin Rebrand Triggers Backlash
Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into a new software lineup. The reconfiguration and rebranding caught users by surprise, leading to confusion and significant online backlash against Liquid Web across social media. A Dynamic WordPress Facebook group admin started a discussion about […]
Google tests Merchant Advisor inside Merchant Center
Google is expanding its push into AI assistants for advertisers and retailers, embedding guidance tools directly into Merchant Center to simplify setup, troubleshooting and optimization. What’s happening. Google has been spotted testing Merchant Advisor, an AI-powered chatbot integrated into Google Merchant Center. The feature is currently in beta and appears designed to provide merchants with […]
Google Quietly Changed How Search Terms Are Reported For Some AI Queries
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers. The updated documentation suggests that search terms shown in reporting for AI-powered Search experiences may not always reflect a user’s exact query. Instead, some reported search terms may represent Google’s interpretation of user intent. The […]
Ubersuggest Keyword Ideas: What the Data Actually Tells You
Key Takeaways Keyword volume is one signal, not the full story. It tells you that demand exists, but not where it lives, how it’s being answered, or whether your brand is part of the conversation. The Ubersuggest keyword tool and Answer the Public now pull data from Google, Bing, YouTube, TikTok, Instagram, and Amazon, giving […]
Google says Search Query Reports may not show actual user searches
Google Search Query Reports are becoming less literal and more AI-interpreted, reflecting inferred intent rather than exact user searches. What’s happening. Google has clarified that the search terms shown in Search Query Reports may not exactly match what users typed. Instead, the platform may display the “closest approximation” of a query because of the complexity […]
Condé Nast expects search to become a single-digit of its traffic
Condé Nast now plans its business “as if search is zero” after years of Google algorithm updates and AI Overviews reducing visits to publisher websites. That’s according to CEO Roger Lynch, who was interviewed on TBPN, the tech media network that bills itself as “technology’s daily show” and was acquired by OpenAI in April. What […]
Condé Nast CEO: Plan As If Search Traffic Will Be Zero
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN, a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines in search traffic. Lynch said: […]
Why TurboQuant could accelerate the shift to entity-driven SEO
The release of TurboQuant will completely change how we think about AI and SEO. This new algorithm from Google will greatly reduce computing power and energy by allowing for the massive compression of LLMs and vector search engines. Using six times less memory and running eight times faster, all without losing accuracy, the high cost […]
Why your brand isn’t making the AI recommendation set
We’ve been flooded with generative engine optimization (GEO) advice over the last couple of years – from checklists for AI citations to signal frameworks and technical guides explaining how to structure content for large language models. Most GEO advice converges around the same idea: If you want to be visible in AI-generated answers, you need to […]