Why vibe coding is becoming an SEO advantage
SEO used to be constrained by one thing more than anything else: dependency. Dependency on developers, roadmaps, and “maybe next quarter.” If you wanted a new page template, a calculator, a comparison widget, or even a simple interactive component, you had to ask, wait, and compromise. That’s changing fast. If you’re in SEO or GEO […]
90-Day AI Search Sprint: How To Rebuild Marketing For AI Visibility
AI visibility is a learnable, measurable skill: The 90-day playbook to build it is here. When a potential customer asks Gemini or Claude to recommend a solution like yours, does your brand get mentioned? Do you have a plan to restructure your growth engine around AI visibility, or are you still waiting to see how […]
How to Maximize Your AI Visibility: A Technical AI Search Audit
This post was sponsored by JetOctopus. The opinions expressed in this article are the sponsor’s own. How do I optimize my site for ChatGPT and Perplexity, not just Google? How do I know if AI bots are actually crawling my site? How should my technical SEO strategy change for AI Search? A significant portion of […]
Schema Markup Didn’t Move AI Citations In Ahrefs Test
Schema markup is far more common on pages cited by AI. But a new Ahrefs report found that adding it didn’t result in a clear increase in citations. Ahrefs tracked 1,885 web pages that added JSON-LD schema. Each page was matched against control pages that never added schema, and citation changes were measured across Google […]
Top Sprout Social competitors and alternatives in 2026
Key takeaways Hootsuite is the strongest Sprout Social alternative for enterprise teams that need publishing, analytics, social listening, and compliance tools in one platform. Most teams explore Sprout Social competitors because of per-seat pricing that scales quickly, limited social listening at lower tiers, or the need for stronger enterprise governance. The best alternative depends on […]
How to set social media goals in 2026 [10 examples]
![How to set social media goals in 2026 [10 examples]](https://i0.wp.com/blog.hootsuite.com/wp-content/uploads/2022/06/social-media-goals.png?fit=1024%2C1024&ssl=1 "How to set social media goals in 2026 [10 examples]")
Key takeaways Social media goals should tie directly to business objectives like revenue, brand awareness, or customer retention. The SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound) is the most reliable way to set goals you can actually track. Every goal needs mapped KPIs so you can measure progress and report results to stakeholders. The best […]
Google Ads to auto-link YouTube channels starting June 10
Google is set to automatically link Google Ads accounts with associated YouTube channels — according to communications sent to multiple advertisers — tightening the connection between video engagement and ad performance. What’s happening. Advertisers have received notices that, from June 10, 2026, Google Ads accounts that aren’t already linked to a YouTube channel will be […]
Adthena launches ChatGPT ads intelligence platform
Adthena is bringing competitive visibility to ChatGPT ads — launching a new platform designed to track how brands show up across prompts, placements and competitors. What’s happening. Adthena has unveiled its ChatGPT Intelligence Platform, positioning it as the first tool to offer whole-market visibility into ChatGPT Ads — similar to what it already provides for […]
Google rolls out Merchant Center for Agencies globally
Google is expanding Merchant Center for Agencies worldwide, giving agencies a centralized way to manage product data, diagnose issues and spot growth opportunities across multiple clients. What’s happening. After launching in the U.S. and Canada, Merchant Center for Agencies is now rolling out globally to all agency users. The tool is designed to help agencies […]
Google may be about to widen the SEO playing field
SEO has always been a fight for the first page of Google. Every toolchain, audit, and content brief assumes that Google’s ranking systems evaluate a relatively fixed set of roughly 20 to 30 candidate pages before final rankings are determined. Google has kept that set small because evaluating more pages is computationally expensive. Google’s VP […]