Google Ads costs keep rising, but conversion rates improved in 2025
Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into…
Digital Marketing
Digital Marketing
The 5-layer framework for measuring GEO performance
AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody…
From video tapes to AI: Frederick Vallaeys on the evolution of paid search
Frederick Vallaeys’ route into PPC started with a student side hustle, not a career plan. While at Stanford in 1998,…
It Works Until It Doesn’t: AI Content Strategies That Backfire
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools…
4 ways to strengthen buy-in for technical SEO work
What differentiates a great SEO professional from a good one is often their ability to manage stakeholders effectively. This is…
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Do you know who your audience is and what they want? Over the last 20 years or so, we used…
Brand mentions: How to track and measure visibility
Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are…
Marketing is entering its ‘air traffic control’ era
For most of modern marketing history, the operating assumption was surprisingly theatrical. Brands performed. Consumers watched. Channels existed primarily to…
2026 Social Media Marketing Industry Report : Social Media Examiner
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to…
Anthropic Can’t Keep Up With Demand & That Has Real Consequences For SEO
On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San…