GA4 Tracks AI Assistant Traffic, FAQ Results Gone
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility,…
Digital Marketing
Digital Marketing
Why Your AI Ad Strategy Is Only As Good As Your Data
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s…
Microsoft Advertising expands LinkedIn profile targeting to CTV
Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience…
Google expands Ads API testing tools in v24.1 release
Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features…
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT,…
Google Analytics adds AI Assistant channel to measure AI traffic
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update…
Your client sent ChatGPT SEO advice: Here’s how to respond
“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care…
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a…
3 ways to turn LinkedIn into a B2B AI discovery engine
LinkedIn has always been a key driver for B2B discovery, but over the past few years, a new layer of…
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility
When OpenAI switched default models on March 4, the number of websites cited per response dropped by a fifth, and…