Google-Agent: The Web’s New Visitor Just Got An Identity
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a…
Digital Marketing
Digital Marketing
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It
On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a…
SERP FAQ Removal & New Data Challenge Schema’s AI Search Value
Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that…
Dean Kadi talks clients ignoring performance data
In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world…
Why Hootsuite is going headless, and why that’s just the start
The first month, I’m told, is for listening. I’ve done some of that. But fifteen days in, the picture is…
Facebook ads targeting: the complete guide for 2026
Key takeaways Facebook ads targeting lets you reach specific audiences based on demographics, interests, behaviors, and your own customer data…
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’
Google published a new documentation page to help websites optimize for generative AI features in Search, including AI Overviews and…
The latest jobs in search marketing
Looking to take the next step in your search marketing career? Below, you will find the latest SEO, PPC, and…
Google’s product packs are now a primary sales channel: Data
If you’ve searched for almost any product on Google recently, you’ve seen how much the results page has changed. Product…
Why now is the time to prepare for WebMCP
New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be…