Direct Traffic & Popularity – Correlation, Not Causation
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X,…
Digital Marketing
Digital Marketing
AI skills: The next layer of marketing automation
Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks…
YouTube Tools That Scale Attention : Social Media Examiner
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to…
How To Measure AI Search: Current KPIs You Need To Know
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the…
Liquid Web WordPress Plugin Rebrand Triggers Backlash
Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into…
Google tests Merchant Advisor inside Merchant Center
Google is expanding its push into AI assistants for advertisers and retailers, embedding guidance tools directly into Merchant Center to…
Google Quietly Changed How Search Terms Are Reported For Some AI Queries
Google quietly updated one of its Google Ads help pages with a clarification that could raise concerns for some advertisers….
Ubersuggest Keyword Ideas: What the Data Actually Tells You
Key Takeaways Keyword volume is one signal, not the full story. It tells you that demand exists, but not where…
Google says Search Query Reports may not show actual user searches
Google Search Query Reports are becoming less literal and more AI-interpreted, reflecting inferred intent rather than exact user searches. What’s…
Condé Nast expects search to become a single-digit of its traffic
Condé Nast now plans its business “as if search is zero” after years of Google algorithm updates and AI Overviews…