Condé Nast CEO: Plan As If Search Traffic Will Be Zero
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero….
Digital Marketing
Digital Marketing
Why TurboQuant could accelerate the shift to entity-driven SEO
The release of TurboQuant will completely change how we think about AI and SEO. This new algorithm from Google will…
Why your brand isn’t making the AI recommendation set
We’ve been flooded with generative engine optimization (GEO) advice over the last couple of years – from checklists for AI citations…
Why good content still loses in Google Search
Create helpful, high-quality content, and you’ll rank. That’s been the prevailing wisdom in search for over a decade. But “create…
Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death)
I recently spoke with an SEO who, along with his entire team, had just been laid off. The company was…
How to eliminate the skepticism tax in marketing data
Marketing teams often operate with a hidden skepticism tax. Because they don’t fully trust their data, they spend enormous amounts…
Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible
Google Research published a paper that studies how to make generative AI systems produce answers that do more than sound…
The next era of link building is citation optimization
Link building has to evolve. For years, SEOs measured visibility through keywords, rankings, links, and click-through traffic. Those things still…
Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report
The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors…
HubSpot Stock Crashed 19% – What It Means For Partner Agencies
On Thursday, May 7, 2026, HubSpot CEO Yamini Rangan announced that the company was changing how it charges customers for…