What makes a brand machine-readable in AI search
While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible…
Local SEO
Local SEO
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
OpenAI is rolling out a fresh set of updates to its Ads Manager Beta, giving advertisers more control over campaign…
‘Fix everything’ is the wrong SEO strategy
Every SEO knows the feeling: You open your audit tool and it hands you 847 issues. Broken links. Crawl errors….
8 Ways to Automate Product Marketing with Agent A
Here’s how the small-but-mighty Ahrefs product marketing team uses AI to automate their work. Andrei leads product marketing at Ahrefs, with…
How signal decay hurts your top-of-funnel performance
Conversion signals are disappearing from your marketing data, and it’s probably costing your business money. Ad blockers, aggressive privacy laws,…
Why AI adoption may look bigger than it really is: Data
AI adoption appears to be diverging between professional and consumer audiences, according to Rand Fishkin’s new analysis of Datos desktop-panel…
What multilingual regions reveal about the future of AI search
AI search doesn’t just translate or localize results. It decides which sources, institutions, and versions of reality get surfaced in…
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is expanding its Direct Offers pilot with new AI-powered promotion formats, native checkout integrations and travel-focused deal experiences as…
How to Persuade Your Boss to Send You to Ahrefs Evolve in San Diego
Due to popular demand, Ahrefs Evolve returns to San Diego—bigger and better than ever. After hosting over 600 marketers for our…