Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels
Google is bringing the preferred sources feature to its AI search experiences, specifically AI Mode and AI Overviews. Plus, Google…
Local SEO
Local SEO
Google Ads will start deleting historical reporting data after set retention periods
Google is introducing a new Google Ads data retention policy that will limit how long advertisers can access historical reporting…
Users behave differently in AI Overviews vs. AI Mode
The average Netflix user spends 18 minutes browsing the home screen before picking what to watch. They scroll past tiles,…
How To: Optimize Your Small Business For AI Search
Your next customer is searching right now. Will they find you? Waiting to show up alongside your competitors on Google…
OpenAI is preparing conversion-focused ads for ChatGPT
OpenAI is preparing to expand its advertising ambitions beyond brand awareness and into performance marketing, with new conversion-oriented ad formats…
SEO changelogs: The missing layer of enterprise site governance
Across large enterprise websites, dozens of stakeholders can push live changes at any time: SEO teams, developers, content editors, product…
Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use
In the late 2000s, “mobile-first” emerged as a design discipline. The argument was a single sentence: don’t design for the…
We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A
If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their entire workflow. Cut their…
Google I/O Didn’t End SEO. The Risk Is Somewhere Else
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way,…
What makes a brand machine-readable in AI search
While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible…