EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business
AI systems are now answering questions about your business. The problem is that they are often getting it wrong. Consider…
Local SEO
Local SEO
What Is Topical Authority in SEO & How to Build It
Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority….
Matt McGee on the Wild West days of SEO
Matt McGee was the former Editor-in-Chief at Search Engine Land, technically my boss at this site, for a period of…
How to structure paid social creative testing for better performance
Creative testing has become a volume game in paid social, but producing more ads doesn’t automatically improve performance. When accounts…
100 Most Expensive Keywords for Google Ads in 2026
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content These…
100 Most Asked Questions on Google (May 2026)
These are the 100 most asked questions on Google, along with their monthly search volumes. # Question Search Volume 1…
Google expands customer acquisition targeting with “new prospects” mode
Google is introducing a new “prospects” targeting mode designed to help advertisers reach consumers who have never interacted with their…
How persuasive content taps into human psychology
SEO content is built to rank. Conversion isn’t always the priority when you’re focused on everything else on your SEO…
5 places to find FAQ content that improves AI visibility
Frequently asked questions (FAQs) used to sit quietly on support pages and product hubs. Now they influence visibility across AI…
You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re…