Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO
This week’s Ask an SEO question is: “Why have page impressions increased so much in GSC, but my page traffic…
Local SEO
Local SEO
How To Build: AI Trust Signal Strategy & Boost Local SEO Reviews
This post was sponsored by Reviewly.ai. The opinions expressed in this article are the sponsor’s own. Does keyword research still…
How a €30,000 underspend taught Simran Harichand the importance of the basics
While managing a major B2B SaaS account, Hallam PPC Lead, Simran Harichand tightened a target CPA to improve efficiency but…
Headline formats and Google Discover: What 3.4 million articles reveal
You’ve probably seen some version of these three claims: Quote-led headlines outperform plain declarative ones by nearly 29%. Question headlines…
Prompt Tracking: Does prompt variance % impact brand mentions?
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should…
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates
Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling…
How I Use My AI Marketing Assistant After 200+ Hours
After spending 200+ hours with Agent A, Ahrefs’ AI marketing assistant, I’m still not sure whether it’s my best friend…
Google expands Smart Bidding Exploration, adds Promotion Mode
Google is rolling out a series of Smart Bidding and budgeting updates designed to help advertisers uncover new demand, capitalize…
97% of llms.txt Files Never Get Read (137,000 Sites Analyzed)
Everyone has an opinion on llms.txt, but when it comes to actual evidence we have only single-site logs or the…
Google Cloud Announces The Open Knowledge Format
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems…