Laura Abreu talks about a client experience that made her quit Google Ads
One of the hardest lessons in PPC has nothing to do with bidding strategies, keywords, or campaign structure. It’s knowing…
Local SEO
Local SEO
Google Research Shows How AI Spam Can Be Detected
Google researchers published a new paper detailing a new way to catch spammers who are using generative AI to flood…
Google launches AI agent for Ad Manager
Google is bringing generative AI directly into Google Ad Manager with the launch of Ask Ad Manager, a new Gemini-powered…
Google Ads launches beta for supplemental conversion data
Google Ads is rolling out a beta that allows advertisers to connect additional data sources directly to website conversion actions,…
PPC budgeting in 2026: When to adjust, scale, and optimize with data
PPC budgeting in 2026 isn’t just about setting spend levels. It’s about knowing when to adjust budgets, when to scale…
Turn your SEO process into AI-powered tools
Ask ChatGPT or Gemini to “review my on-page SEO,” and you’ll get a perfectly reasonable answer. Reasonable. Generic. Boring. Uninspired….
Rank And AI Citation Aren’t The Same Number
The length gap is real and well-documented, with some measurements describing ChatGPT prompts running an order of magnitude longer than…
For site moves, specify all domain variants with Google’s Change of Address tool
Google updated its site move documentation to say that you should enter in all the domain variants in the Google…
Google Is Becoming A Personalizing Mirror Before You Even Type A Query
Search has always used basic personalization like location, language, and recent history. But now, Google does not just react to…
Google Must Give Notice Before Significant Ranking Changes
The UK’s Competition and Markets Authority has introduced two new conduct requirements for Google’s general search services, one covering how…