Prompt Tracking: Does prompt variance % impact brand mentions?
This post was sponsored by Peec AI. The opinions expressed in this article are the sponsor’s own. Which prompts should…
Local SEO
Local SEO
Google Ads Bidding Changes: What PPC Managers Need To Know About The 3 Updates
Google Ads Liaison Ginny Marvin announced three bidding and budgeting updates on LinkedIn, including one change scheduled to begin rolling…
How I Use My AI Marketing Assistant After 200+ Hours
After spending 200+ hours with Agent A, Ahrefs’ AI marketing assistant, I’m still not sure whether it’s my best friend…
Google expands Smart Bidding Exploration, adds Promotion Mode
Google is rolling out a series of Smart Bidding and budgeting updates designed to help advertisers uncover new demand, capitalize…
97% of llms.txt Files Never Get Read (137,000 Sites Analyzed)
Everyone has an opinion on llms.txt, but when it comes to actual evidence we have only single-site logs or the…
Google Cloud Announces The Open Knowledge Format
Google announced the Open Knowledge Format (OKF), a new open specification for organizing and exchanging the knowledge that AI systems…
What Apple’s Gemini-Powered Siri Means For Search Visibility
Apple introduced Siri AI at WWDC this week. Two details matter for search marketers more than anything else in the…
Microsoft Ads launches Product Explorer for catalog insights
Microsoft Ads is introducing Product Explorer, a new reporting tool designed to give advertisers a centralized view of product catalog…
Google delays Dynamic Search Ads migration to AI Max
Google is pushing back the automatic migration of Dynamic Search Ads (DSA) to AI Max for Search campaigns by five…
Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic,…