AI Chatbot Traffic: What It Is, and How to Get More

AI Chatbot Traffic: What It Is, and How to Get More

Everyone’s talking about the traffic they’re losing to AI. Fewer people are talking about the traffic they’re gaining from it. When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re […]

Google’s Knowledge Graph Explained: How It Influences SEO & AI Search

Google’s Knowledge Graph Explained: How It Influences SEO & AI Search

If you’ve ever seen something like this in the search results… … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? What is Google’s Knowledge Graph? Google’s Knowledge Graph […]

We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.

We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.

We kicked off this study by analyzing 6 million URLs, and found that schema markup is much more common on pages cited by AI than pages that aren’t. AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That’s a big gap, and the kind of stat that gets shared […]

Schema Markup: What It Is & How to Implement It

Schema Markup: What It Is & How to Implement It

​​ Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: ​​You can see that, unlike the words on a page, […]