What Is a Good Domain Rating? (With Real Data)
“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer: it depends entirely on what you compare it to. Domain Rating (DR) is Ahrefs’ measure of how strong a website’s backlink profile is, on a scale from 0 to 100. It’s relative by design: your score reflects how your […]
Google’s May Core Update Complete After Volatile Rollout
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished […]
How SEO turns customer success into AI-readable proof
SEO has expanded beyond conversion into the operational side of the business, because that’s where the signals AI engines increasingly rely on get created. When AI systems decide whether to recommend a brand, they evaluate post-sale signals like onboarding accuracy, performance outcomes, integration depth, and customer advocacy. Most of that information lives inside sales, support, […]
Why high-ROAS campaigns don’t always deserve more budget
It’s one of the best “problems” you can have in paid media. You’re running a campaign that delivers on every front. Cost per acquisition is strong. Return on ad spend is exceptional. Lead quality meets expectations. Average order value is exactly where it should be. Then the ask comes in: Double the budget and keep […]
Google May 2026 core update rollout is now complete
Google has confirmed that the Google May 2026 core update has finished rolling out. The second core update of 2026 started on May 21, 2026 and took about 12 days to roll out completing on June 2, 2026. As a reminder, this is Google’s second core update of 2026. It follows the March 2026 core update, […]
How ‘it’s just SEO’ took over the GEO conversation
Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to clients, large parts of the industry have chosen to argue themselves into irrelevance. The real argument is about ownership. Who gets to define what search becomes next? Who gets the budget? Who gets to explain […]
124 SEO Statistics for 2024
Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content Are you curious about the state of SEO in 2024? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date stats below. These are the most interesting SEO stats we think you should know: […]
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one […]
New accounts – low impressions
We have a couple roofing clients (KY and TX) – and also HVAC in a rural area of IN – who have just started LSA (each have been running for a few weeks) but despite raising budgets several times (to $3-10k/wk in some cases) – still getting very few impressions. Recently have tried scaling back […]
Commerce media expands beyond retail sites with Demand Gen integration
Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover and Gmail directly through Commerce Media Suite, expanding the reach of retail media beyond traditional onsite placements. What’s happening. Google is expanding Commerce Media Suite to support Demand Gen inventory, creating a new way for brands and retailers to collaborate […]