What Is Content Engineering, and How Do You Do It?
A content writer creates a blog post. A content strategist decides which topics to cover. A content engineer designs the systems that produce content and make it discoverable by humans and AI. In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged […]
What Is Agentic SEO? And How to Get Started This Week
Agentic AI feels a bit like logging onto the internet in its early day, or discovering social media around 2007. There’s that same sense that something big is shifting, even if it’s not fully clear yet. It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like […]
Anyone else seeing a broad GBP performance lift in April? | Google Business Profile (GBP) & Google Maps
I checked half a dozen locations in the home services space (HVAC, plumbing, roofing, garage door repair) and I am not seeing this trend across the board. Some are up and some are down. Are you seeing this trend for clicks, calls, directions, or texts specifically? Source link
Wrong City Tied to Service Area GBP
Hello! I have a service area GBP (in Los Angeles). It was verified over 13 years ago by postcard at our physical address. Business has always been at this same address, never changed, but address is hidden and a service area is shown. The problem is that every time I search up our business name […]
Full Knowledge Panel URL
Has anyone had any recent problems using the full Knowledge Panel option when viewing a GBP the last few weeks? The Groovy Lab – Google Search I see this: 2023-12-06_09-51-25 World’s leading screen capture + recorder from Snagit + Screencast by Techsmith. Capture, edit and share professional-quality content seamlessly. app.screencast.com When I remove “&kponly” the […]
AI Agents for SEO: What They Are, How They Work, and How to Build One
Most SEO teams have tried AI. Not many have tried AI agents. This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how to build your own, and what the people building them have learned the hard way. What is an AI SEO agent? An AI SEO agent is software […]
Motorcycle shop products
Hello!Please, how do you deal with a motorcycle shop, where you can’t list motorbikes as “products” due to the GBP/Shopping policy?Looking for an advice, please. Did you get this issue often? What do you recommend? The url of the Google Merchant rules is here:https://support.google.com/merchants/answer/6150006?hl=en-EN#vehicles Thank you! Source link
AI Chatbot Traffic: What It Is, and How to Get More
Everyone’s talking about the traffic they’re losing to AI. Fewer people are talking about the traffic they’re gaining from it. When ChatGPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That’s AI chatbot traffic, and it may convert better than most channels you’re […]
Google’s Knowledge Graph Explained: How It Influences SEO & AI Search
If you’ve ever seen something like this in the search results… … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? What is Google’s Knowledge Graph? Google’s Knowledge Graph […]
Common GBP risk checks before a suspension or verification issue
I’ve been studying common issues that seem to create problems for local businesses before GBP suspensions, verification loops, or ranking drops.The checks I’m focusing on are: NAP mismatch between website and GBP duplicate/nearby listings wrong primary category service-area/address setup issues website phone not matching GBP phone missing contact/address info on site homepage noindex/canonical issues weak […]