Schema Markup: What It Is & How to Implement It
Schema markup is code that helps search engines understand the information on a page. Google can use it to show rich results (also known as rich snippets), which can earn a page more clicks. Here’s a basic example of what the code can look like: You can see that, unlike the words on a page, […]
Fake Reviews, AI Search & What’s Next
GatherUp April Newsletter | AI Is Rewriting Local Search. Is Your Reputation Ready? Hey, Reputation Warriors! May is here, and so is the moment you’ve been preparing for. AmpUp 2026 kicks off May 13th, and if you haven’t registered yet, there’s still time. This month, we’re also unpacking the growing threat of review fraud farms, […]
How To Remove Negative Reviews That AI Overviews Cites
This post was sponsored by Erase.com. The opinions expressed in this article are the sponsor’s own. Why is my brand appearing in AI comparisons I didn’t ask to be in?How do I find out what AI tools are saying about my brand?What’s the difference between traditional reputation management and AI reputation management? Any issues with […]
90-Day GEO Playbook for Local Search: How To Show Up For AI
This post was sponsored by Uberall. The opinions expressed in this article are the sponsor’s own. Local consumers have stopped searching the way we built our marketing around. This significant change in buyer habits has been quietly happening in the last 18 to 24 months. According to recent Uberall research into AI search behavior, an […]
Review Recency as Reputation Defense
Does your reputation defense playbook contain every possible tactic for protecting your powerful average star rating? You may already know that 93% of consumers require a 3+ average star rating on your Google Business Profiles to consider doing business with you, according to GatherUp’s consumer behavior survey of 1000+ US adults. The lower your rating, […]
Counting the true cost of unmanaged fake reviews
The marketing habits formed by local businesses can set brands of all sizes up for success and longevity or eventual closure. Good marketing is detail-oriented and consistent, making it a major concern that when you start looking at small-to-enterprise level local businesses in any US city, you can immediately find companies that are quite obviously […]
Review Fraud Farms: How to protect your business from paid fake reviewers
Stereotype fact-check: It can feel manageable to envision review spammers as random people wasting their free time by writing malicious content about local businesses like yours or those of your clients, but the reality is that review fraud is increasingly stemming from lucrative global operations. Review fraud farms are organized business entities, frequently located in […]
Yelp Asks Reviewers to Rat
Sometimes I think Yelp might have matured, mellowed out a little, and eased up on longstanding policies that make no sense and don’t help anyone. But then Yelp just doubles down. Case in point: Yelp has started asking reviewers whether you asked them for a review. As you probably know, Yelp doesn’t want business owners, […]
Your Reputation Playbook for Spring 2026
Hey, Reputation Warriors! March means momentum. The businesses and agencies that win in 2026 aren’t waiting for reputation to happen to them; they’re building systems, staying ahead of change, and showing up everywhere their customers are looking. This month, we’ve got a lot to be excited about: AmpUp 2026 is officially on the horizon, Google […]
Why Dynamic GBP Profiles Are The New Local Ranking Factor
You probably set up your Google Business Profile a while back, filled in your address, picked your categories, maybe chased down a few reviews, and then called it done. Totally understandable. That was enough, once. But here’s what’s changed: If you haven’t meaningfully touched that profile in months, you’re losing visibility to competitors who figured […]