Google has released an update to the recipe results within AI Mode to make them more publisher-friendly. Google added the creator name, recipe ratings and number of ingredients to these AI Mode results for some recipes.
What is new. Robby Stein from Google said there are now “prominent links at the top of responses with useful details and images – like the creator name, recipe ratings and number of ingredients.” He added that this should make it “even easier to discover and visit recipe pages with AI Mode.”
We also spotted Google testing top stories carousels in the AI Overviews, but this does not seem to be live yet.
What it looks like. Here is a screenshot of the treatment:
Previously. Robby Stein, back in March, also announced changes to the recipe results in AI Mode. Then he said, “We’ve heard feedback on recipe results in AI Mode, and we’re making updates to better connect people with recipe creators on the web.”
These changes are to help reduce the AI recipe slop that we see for a lot of these queries.
Why we care. Recipe bloggers, well, content creators in general, have not been happy with how traffic from Google’s AI experiences did not send as much traffic as the traditional search results. Here we see Google trying to make changes to encourage more searchers to click from those AI experiences to the bloggers website.
If Google can add more clickable link units to the AI experiences in search, that can help improve the publisher-Google relationship.
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