Google is updating the All Campaigns selector with a redesigned interface that makes it easier for advertisers to navigate large and complex account structures.
What’s happening. The new All Campaigns selector is rolling out across Google Ads, bringing a refreshed layout and improved navigation tools.
What’s new:
- The selector has been moved to a new location in the interface.
- Campaigns now appear in an expandable hierarchical view, making campaign groups and nested structures easier to browse.
- A new search function lets advertisers quickly locate campaigns and campaign groups.
Why we care. The update could save time for advertisers managing large accounts by making it faster to navigate between campaigns, particularly in accounts with multiple campaign groups or complex organisational structures.
The bottom line. Google’s redesigned All Campaigns selector aims to streamline campaign management with a clearer hierarchy and built-in search, helping advertisers navigate complex accounts more efficiently.
First spotted. The update was identified by performance marketer Vivek Gupta on LinkedIn, and is rolling out gradually, so it may not yet be available in every Google Ads account.
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