Mt. Stupid Has A Pricing Page
“There is now ample evidence, collected over the last few years, that AI systems are unpredictable and difficult to control.” That’s Dario Amodei in January, writing about the technology his company sells. Compare with what’s on your LinkedIn timeline this week. Here’s the script: Schema markup ensures AI engines parse your content. The first sentence […]
Google Ask Maps: How to optimize for visibility
Understanding how to optimize for visibility in Google Ask Maps starts with recognizing what’s changing. Instead of returning a long list of businesses, Ask Maps narrows the field, interprets the user’s intent, and explains why certain businesses are a good fit. That shift has an important implication. Visibility in Ask Maps now depends on how […]
Google’s llms.txt Guidance Depends On Which Product You Ask
Google’s Search and Chrome documentation now point in different directions on llms.txt, depending on whether the goal is Search visibility or agentic browser readiness. Google Search recently published a new optimization guide that lists llms.txt among the tactics you don’t need for generative AI features. The guide groups it with content chunking, AI-specific rewriting, and […]
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
This post was sponsored by WP Engine. The opinions expressed in this article are the sponsor’s own. Why are we missing the SERP window on breaking stories we should be winning?How are smaller outlets ranking faster than us on the same news?Why is our ad stack tanking Core Web Vitals on our highest-traffic pages? In […]
How Google Discover publisher profiles work and why they matter
Google introduced publisher follows and profile pages to Discover last year but the feature remains lightly documented and poorly understood. Since then, publisher profiles have started appearing more broadly across Discover for publishers, creators, and social-first accounts. Here’s how Discover publisher profiles appear to function today, how they connect to social accounts and the Knowledge […]
Can A 300,000-Influencer Network Built On AI-Generated Content Work?
When Unilever CEO Fernando Fernández stood before investors and declared that the era of expensive corporate brand advertising was over, calling traditional TV-heavy campaigns “lazy marketing,” the shockwave through the agency world was immediate. Half of Unilever’s massive global advertising budget would shift to a “social-first” strategy. Creator collaborations would scale by 20 times. The […]
Why some teams launch faster
New data from the recent Storyblok Global Speed-to-Market Benchmark Report reveals the biggest causes and costs of slow go-to-market (GTM) delivery today — with tech limitations at the center of the problem. The world has shifted gears in recent years, and the pace of change has accelerated beyond anything we’ve experienced before. Rapid advances in […]
Google Ads Budget Misallocation Is More Common Than You Think – And Harder To Spot
Every advertiser, from small businesses to enterprises, can struggle with knowing if their budget is allocated for the best results. Budget allocation used to be more straightforward, but campaign spend has shifted, and a lot of accounts could use a second look. Performance Max has disrupted how budget flows through accounts in new ways over […]
Google launches Ask Advisor across Ads, Analytics and Merchant Center
Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center and Google Marketing Platform as announced today at Google Marketing Live 2026. Driving the news. Ask Advisor acts as a unified agent that connects insights, workflows and recommendations across Google’s marketing ecosystem. According to Google, the […]
90% Of Brands Have Zero AI Search Mentions, New SEO Study
This post was sponsored by Victorious. The opinions expressed in this article are the sponsor’s own. A year into the shift toward AI search, the marketing industry is full of confident takes about the factors that impact AI visibility. But we’ve seen very little data to support commonly held assumptions. We wanted to see what […]