TikTok business vs. personal account: 2026 guide
Key takeaways Business accounts: Unlock Ads Manager, advanced analytics, third-party scheduling tools like Hootsuite, and TikTok Shop, but restrict access to trending sounds and creator monetization programs. Personal accounts: Offer the full sound library, Creator Rewards eligibility, and privacy settings, but lack advertising tools and third-party platform integrations. Switching between account types is free and […]
YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The platform is introducing a new conversational discovery experience called “Ask YouTube” alongside expanded AI video remixing powered by Gemini Omni. Together, the updates suggest YouTube is putting more focus on helping users discover content through […]
Google Search Universal Cart, expands UCP and AP2
Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and Agent Payments Protocol (AP2). Plus, Google’s Shopping Graph now contains 60 billion product listings, which is up from 50 billion from earlier this year, announced Vidhya Srinivasan, VP/GM Ads & Commerce. Universal Cart. Google announced […]
Google Announces New Universal Cart At I/O
Google used its I/O 2026 event to introduce Universal Cart, a new AI-powered shopping experience designed to work across Search, Gemini, YouTube, Gmail, and participating merchants. The announcement signals another major step in Google’s broader push toward “agentic commerce,” where AI systems do more than recommend products. Instead, they actively help users manage shopping decisions, […]
Social media data collection: A 2026 guide
Key takeaways Social media data collection defined: The process of gathering performance metrics, audience information, and public conversation data from social platforms to inform your strategy. Essential tracking priorities: The most valuable data depends on your goals, but enterprise teams should prioritize engagement, reach, sentiment, conversions, and competitive share of voice. Effective collection methods: Successful […]
Social media archiving in 2026: A compliance guide
Key takeaways Social media archiving is the process of capturing, preserving, and storing all social media content, including posts, comments, edits, deletions, and metadata, to meet regulatory and legal requirements. Government agencies must archive social media under FOIA and open records laws, while financial institutions follow SEC/FINRA rules and healthcare providers must comply with HIPAA. […]
The funnel query pathway: A framework for measuring AI visibility
The question I get asked most in 2026 is: How do we measure this? How do we measure whether our brand is showing up in ChatGPT? How do we measure whether Perplexity is recommending us? How do we measure whether the work we did last quarter on grounding for AI Mode moved the needle? Nobody […]
Reasoning lift: What happens to brand visibility when AI thinks harder
Get Growth Memo’s weekly expert insights delivered straight to your inbox for free. AI offers a conversational experience. We use LLMs through chatbots. But no one has yet looked at how citations and mentions evolve in a conversation. I analyzed data from the Semrush AI Visibility Toolkit to review 20 buyer journeys across four different […]
How to build custom SEO reports with Claude Code and Google Search Console
For a long time, SEO reporting revolved around dashboards. When a meeting was on your schedule, you’d spend your day preparing by exporting data from Google Search Console, cleaning it in spreadsheets, and layering charts into Data Studio. Now, AI coding agents are changing that workflow. Instead of the manual work that would previously take […]
Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if I’m being more reasonable. Complete and utter rubbish if I’ve had a drink. Image Credit: Harry Clarkson-Bennett They all read like headlines you’d see in Discover and scroll past very quickly. Maybe in a few […]