Schema.org now shows you how many sites are using each schema type
The folks over at Schema.org are now providing aggregate usage statistics for Schema.org terms across the public web. This will show you how many domains are using a specific schema/structured data element. Schema.org announced, “we are pleased to share a new dataset providing aggregate usage statistics for Schema.org terms across the public web.” The dataset are […]
The Integrity Graph: The Missing Layer In Your AI Visibility Audit
A recent announcement from Common Crawl introduced an AI Visibility Audit designed to help organizations determine whether AI systems can discover and access their content. The premise is straightforward and difficult to dispute. Before an AI system can retrieve, summarize, cite, recommend, or act upon information, it must first be able to find it. For […]
FAQs for AEO: How to structure answers that rank in answer engines
AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40% […]
The best AI copywriting tools for 2026 (free and paid)
Key takeaways AI copywriting tools can help marketing teams draft, edit, and repurpose content faster, but every output still needs human review for accuracy and brand voice. The best AI copywriting tools in 2026 range from free options like ChatGPT and Grammarly to specialized platforms like Jasper and OwlyWriter AI built directly into social media […]
Social media content creation: 15 pro tips, tools + templates [2026]
![Social media content creation: 15 pro tips, tools + templates [2026]](https://i0.wp.com/blog.hootsuite.com/wp-content/uploads/2024/07/social-media-content-creation.png?fit=1024%2C1024&ssl=1 "Social media content creation: 15 pro tips, tools + templates [2026]")
Billions of people post on social media every day, but creating content that actually performs takes work. Strong social content comes down to strategy, the right tools, and a workflow your team can stick to. This guide breaks down everything you need to build one, from brainstorming ideas to tracking what’s working. Key takeaways Social […]
Claude Fable 5 “Feels Next Level”
Anthropic announced Claude Fable 5, its new generally available flagship AI model. The company says Fable 5 is its most capable publicly accessible model yet and is designed to handle longer, more complex tasks than previous Claude models. Anthropic highlighted improvements in coding and site development, knowledge work and research, vision and long-context tasks, new […]
US Publishers Demand Common Crawl Stop Scraping Their Content
Digital Content Next, a trade body representing US digital publishers, has sent a cease and desist letter to the Common Crawl Foundation. The letter demands Common Crawl stop collecting publisher content and remove material already in its datasets. DCN CEO Jason Kint announced the legal notice in a blog post, and Press Gazette reported additional […]
Google Is Testing Sponsored Shops in SERPs: What Advertisers Need to Know
Key Takeaways Google is testing “Sponsored Shops,” a format that groups multiple products from a single retailer into one branded unit inside Shopping results. This moves competition from the product level to the retailer level, changing what it takes to win visibility. Feed quality, seller ratings, and assortment depth become more critical than ever. The […]
Web Push Advertising 2026: Market Trends & Opportunities
This post was sponsored by Roller Ads. The opinions expressed in this article are the sponsor’s own. Why did my Web Push CTR drop after Google’s 2024 update? Are Web Push subscriber lists still worth building in 2026? How do I keep Web Push unsubscribe rates down under the new Android rules? Web Push notifications […]
How AI forms opinions about your brand
AI forms opinions about your brand from what it can see online. That’s your digital footprint. The problem is that AI often sees only fragments of your business. It sees your website, content, reviews, and mentions, but much of the expertise, customer insight, and operational knowledge that makes your business valuable never makes it into […]