TikTok marketing in 2026: Strategy, ads, and tools
Key takeaways TikTok’s largest user base is aged 25 to 34, making it a strong channel for reaching both Millennials…
Digital Marketing
Digital Marketing
The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era
No matter what their goal-based starting point, SEO, PPC, and content teams often work with different priorities and from different…
What replaces the ultimate guide in AI search
“Ultimate guides” were the undisputed heavyweight champions of SEO. They were built specifically to align with how Google’s algorithm measured…
Why Publishing More Content Is Making Your SEO Worse
For most of the history of modern SEO, publishing more content was considered almost universally beneficial. More pages meant more…
![Average engagement rates for 12 industries [2026 update]](https://i0.wp.com/blog.hootsuite.com/wp-content/uploads/2024/09/Average-engagement-rate-media-benchmarks-Q4-2024-data-tips-time-to-post-on-social-media-Q3-2024-data.png?w=768&ssl=1 "Average engagement rates for 12 industries [2026 update]")
Average engagement rates for 12 industries [2026 update]
Without social media benchmarks, it’s difficult to make sense of raw data. That’s why we’ve rounded up average social media…
Google’s Updated Guidance Now Says It’s “Fine” To Use LLMs.txt For AI SEO
Google updated its guidance on Generative AI SEO to lighten up on its previous guidance that discouraged the use of…
Social media hiring in 2026: How to build a high-performing team
Social media has become an incredible channel to find, engage, and convert just about any niche audience. But cutting through…
Meta launches AI Mode in Facebook search to answer questions
Meta launched AI Mode in Facebook Search. AI Mode gives users AI-generated answers based on public content from Facebook Groups,…
The 4-Layer AI Ops Playbook: Better AI Outputs & SEO Results
Most SEO teams already use AI to write content. Almost none of them can explain the system behind it. In…
Why employee advocacy matters in 2026 + what actually works
Employee advocacy is when your team shares company content or messages on their personal social media. And it’s more powerful…