AI email marketing tools: Our top picks for 2026

AI email marketing tools: Our top picks for 2026

Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams execute and measure email campaigns. AI advances now support everything from subject line creation and personalization to send-time optimization and revenue attribution.

How social listening boosts customer advocacy in 2026

How social listening boosts customer advocacy in 2026

Key takeaways Social media listening reveals what customers actually want. Acting on real feedback (instead of guessing) is what earns advocacy. Tracking mentions, sentiment, and competitor conversations helps you find your most loyal customers. Once you spot them, you can turn them into advocates. A structured social listening workflow separates brands that earn advocates from […]

What is social CRM? A complete guide for 2026

What is social CRM? A complete guide for 2026

Key takeaways Social CRM connects social media interactions (comments, DMs, mentions) to customer profiles in your CRM, giving teams a complete view of every relationship. It helps customer service, sales, and marketing teams respond faster, nurture leads, and create more relevant content based on real social data. Common challenges include data overload, cross-team adoption, and […]

Getting Started with Codex by OpenAI: The Future of Business : Social Media Examiner

Getting Started with Codex by OpenAI: The Future of Business : Social Media Examiner

Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]

What An AI Brand Audit Reveals About Your Locations

What An AI Brand Audit Reveals About Your Locations

When a customer wants to know whether your location is worth their time, a growing number of them never reach your website. They ask ChatGPT, or they read the AI Overview at the top of Google, and they treat that answer as fact. Most multi-location brands have never seen what those answers actually say or […]

Google adds new Performance Max asset testing tools

Google adds new Performance Max asset testing tools

Google is expanding experimentation capabilities in Performance Max, giving advertisers more ways to test creative assets and measure campaign performance before making large-scale changes. What’s happening. Google is rolling out new asset experiments for Performance Max campaigns, allowing advertisers to test how different creative assets affect results. The feature enables marketers to compare entirely new […]

Google to update Local Services Ads policies in July

Google to update Local Services Ads policies in July

Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google will update its Local Services Ads policies to improve readability, revise terminology, and remove requirements that no longer apply to advertisers. As part of the update, […]

How Eye Tracking Can Help Your International Strategy

How Eye Tracking Can Help Your International Strategy

SEO has been given different names in the past couple of years, usually based on whatever it’s trying to optimize for at the time: LEO (LLM engine optimization), AEO, GEO, and so on. That is, before Google came out with new AI search guidance and said the quiet part out loud: It’s all still just […]

12 best online reputation management tools for 2026

12 best online reputation management tools for 2026

Key takeaways Online reputation management tools help you track brand mentions, reviews, and sentiment across social media, search, and review sites in real time. The best ORM tools for 2026 include Hootsuite, Birdeye, Podium, Brand24, and Trustpilot, each suited to different business sizes and needs. Key features to prioritize include AI-powered sentiment analysis, multi-channel monitoring, […]

Stop looking for the perfect PPC budget split

Stop looking for the perfect PPC budget split

Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality, competitive pressure, and revenue objectives. Yet many teams still treat the funnel split as a fixed decision: 40% upper funnel, 60% lower […]