How To See If Competitors Are Placing Ads In ChatGPT Answers
This post was sponsored by Trendos. The opinions expressed in this article are the sponsor’s own. Are my competitors running ChatGPT ads? Is there an ad library for ChatGPT sponsored results? How do I track who’s advertising in AI answers? Your highest-intent buyers are asking ChatGPT about your category right now. A sponsored placement appears […]
Best social listening tools for 2026 [free and paid]
![Best social listening tools for 2026 [free and paid]](https://i0.wp.com/blog.hootsuite.com/wp-content/uploads/2025/05/social-listening-tools-1.png?fit=1024%2C1024&ssl=1 "Best social listening tools for 2026 [free and paid]")
Key takeaways The best social listening tools in 2026 use AI to surface sentiment, trends, and competitive insights automatically, not just track mentions. Enterprise teams need tools that cover multiple platforms, support collaboration, and integrate with existing tech stacks like CRMs and BI tools. Social listening and social monitoring are different: monitoring tracks mentions, while […]
How to Adjust Your Content for LinkedIn’s New Feed Algorithm : Social Media Examiner
Social Marketing Trends The data you’ve been missing! Need a new plan? Discover how marketers plan to change their social activities in the 18th annual Social Media Marketing Industry Report. It reveals what marketers have planned for their social activities, content marketing, and more! Get this free report now and never miss […]
Is Performance Max Actually Better Than Running Separate Campaigns?
Our next Ask A PPC tackles a question many advertisers are wrestling with right now: “Is Performance Max actually better than running separate campaigns?” Usually, this question shows up after an account has already run Search campaigns and is wondering if consolidating search themes into a Performance Max campaign is the way to go. I’ve […]
The role of citations in AEO: Why citations matter more than backlinks for AI visibility
For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO works, a different mechanism is determining which content gets seen — and it’s not backlinks. It’s citations. The role of citations in AEO is fundamentally different from link-building: instead of other publishers vouching for your […]
Social media and politics: Rules and best practices
Whether you like or loathe it, social media has completely changed how politics work. In this guide, we break down the role of social media in politics today, along with key stats, rules, and best practices to help you navigate it. Key takeaways Social media helps decide what’s trending. It influences what issues people see, […]
Social media listening in 2026: A strategy guide
Key takeaways Social media listening tracks conversations across platforms, forums, and the web to surface insights that shape marketing, product, and customer experience decisions. A strong social listening strategy ties to specific business goals like improving sentiment, increasing share of voice, or catching crises early. AI-powered listening tools can analyze sentiment, detect trends in images […]
Introducing the HubSpot Agent CLI
A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a level deeper on what “run HubSpot” actually means, and our latest step in bringing this vision to life.
Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical
A few years ago, I was working on a large-scale global digital transformation initiative. After weeks of analysis, stakeholder interviews, audits, and performance reviews, I assembled the first draft of the executive readout presentation. The findings were direct and intentionally candid. I had sections labeled “Challenges,” “Problems,” “Risks,” and “Organizational Gaps.” To me, those labels […]
A master class in persuasion from an unlikely place
Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that I saw in Houston.