White-Collar Will Be Fully Automated In 18 Months – So What Makes You Different?
Mustafa Suleyman, CEO of Microsoft AI, has predicted that most professional white-collar work will be fully automated by August 2027. Marketing. Accounting. Legal. Project management. He named them. The day before, I’d been reading about Jensen Huang’s commencement address at Carnegie Mellon, where he told 5,800 graduates at one of the country’s top engineering schools […]
Position 1 Is Halfway Down The Page: New SERP Visibility Data
Ranking #1 doesn’t mean what it used to. In fact, 57% of organic position-one results sit above the fold on desktop, and only about 40% do on smartphone. The takeaway from a guy who works at a rank-tracking company: rank alone is no longer enough. Capper walked through your brand’s position from a pixel height […]
9 social video metrics you need to track in 2026
If you’re creating videos for social media, you need to dig past surface-level numbers. Views and likes? Helpful, but they only scratch the surface. In this post, we’ll break down the social video metrics that matter most, share expert-backed tips to boost performance, and show how social media analytics tools make tracking easy. Key takeaways […]
17 best social media tools for marketing teams in 2026
Key takeaways The best social media tools in 2026 consolidate scheduling, analytics, listening, and content creation so teams spend less time switching between platforms. All-in-one social media management tools like Hootsuite are the most efficient choice for teams managing multiple brands, regions, or channels. AI-powered social media tools now handle caption writing, content repurposing, and […]
How to train Claude to sound like your brand
It’s a beautiful time to be in content marketing. AI writes your blog posts. It drafts your meta descriptions. It can knock out a month of social captions before your coffee goes cold. There’s just one problem: it all sounds the same. Yours, theirs, and the competitor you don’t even respect. Same tidy sentences, same […]
Beyond RAG: Why every AI search platform is now agentic and what that means for your content
Two and a half years ago, I wrote an article for Search Engine Land about how retrieval-augmented generation (RAG) was the future of search. That piece argued that RAG was not Google’s reactive answer to ChatGPT. It was the architecture they had been building since the REALM paper in August 2020. SGE (now AI Overviews) was […]
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews
Welcome to the week’s Pulse. Each update this week influences what can appear inside Google’s AI answers, and why. Google brought Preferred Sources into AI Overviews and AI Mode, new data looks at how personal data changes which brands appear in AI Mode, and Google’s CEO discussed AI Overview quality. Here’s what matters for you […]
Brad Geddes on 20 Years of Paid Search Evolution
Brad Geddes began his career in the digital marketing industry by starting in SEO in 1996 and 1997, and then expanding into paid search in 1998. After experiencing burnout in a different field, he taught himself website design and entered the digital space as an at-home affiliate marketer for major companies like Amazon and eBay. […]
How to use Google Analytics 4 to track social media performance
Want to know what your social media efforts are actually doing? Google Analytics 4 (GA4) gives you the answer. If you’re ready to step up your reporting, here’s your beginner’s guide to using GA4. Key takeaways Google Analytics 4 (GA4) is an analytics platform that tracks traffic, user behavior, and conversions. It shows where your […]
Google adds AI shopping visibility insights to Merchant Center
Google is rolling out new AI performance insights inside Merchant Center to help retailers track how products appear across AI-powered shopping experiences. What’s happening. The new reporting tools are designed to show advertisers how their products perform across Google’s AI-powered shopping surfaces. The reports will include: share of voice insights benchmarking brand visibility against similar […]