Google’s expanded candidate set and the selection crisis
Google’s expanded candidate set signals a deeper shift in how search systems evaluate content. As AI systems process larger pools…
Local SEO
Local SEO
Google’s CEO Is Comfortable With AI Mode Replacing Classic Search
In a recent interview, Google’s CEO Sundar Pichai confirmed that sources and links will always be a part of the…
GSC’s New AI Overview Reporting: How Can We Use This Information?
Google is giving us brand new information within our Google Search Consoles to tell us how our content is being…
Shopify outage disrupts stores, checkouts and admin access
A Shopify service disruption on Tuesday affected core commerce functions, potentially preventing merchants from managing stores and customers from completing…
What Not To Automate With AI: The SEO Deskilling Trap
When AI arrived in the marketing mainstream, it was accompanied by a persistent and scary narrative: The machines are coming…
What to do now that AI Overviews turned search into reading sessions
Intent still tells you what to write. But when an AI Overview (AIO) lands on the SERP, users no longer…
Google Search Console AI performance reports and controls to block your content in AI responses
Google is rolling out new Search Generative AI performance reports within Google Search Console and is also testing the ability…
Google May 2026 core update rollout is now complete
Google has confirmed that the Google May 2026 core update has finished rolling out. The second core update of 2026…
How ‘it’s just SEO’ took over the GEO conversation
Search has managed to do something impressive. At the precise moment it should be becoming more important and valuable to…
The 50 Most-Cited Websites in Perplexity (June 2026)
Get the week’s best marketing content Perplexity built its whole reputation on citing its sources, so the sites it leans…