Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse
Welcome to the week’s Pulse: updates affect how you read post-update rankings, what new click data says about Google traffic,…
Local SEO
Local SEO
Instagram now lets users tell the algorithm what they want
Instagram expanded its Your Algorithm controls to the main feed. This update gives Instagram users a way to manage the…
Walmart Connect audiences come to Google Display & Video 360
Google and Walmart are partnering to bring Walmart Connect audience targeting and sales measurement into Display & Video 360, starting…
AI can write SEO content, but it can’t replace real experience
SEO content is starting to sound painfully repetitive. Search for almost anything online and you’ll find pages repeating the same…
Ginny Marvin clarifies AI Max, AI Search ads and what advertisers should prioritize after GML
Google Marketing Live may be over, but advertisers still have questions. To help answer some of the biggest ones, Google…
Publishers push Common Crawl to stop collecting content for AI training
Digital Content Next (DCN) sent the Common Crawl Foundation a cease-and-desist letter demanding that it stop scraping and distributing protected…
How to make prompt tracking much more accurate
By now, you understand that LLMs are probabilistic systems and that AI answers are highly variable. That fact has convinced…
Research Suggests AI Engines Assign Ranking Roles To Sources
BrightEdge research comparing citations in ChatGPT and Google AI Overviews suggests that AI search engines are doing more than retrieving…
11 PPC errors uncovered in recent B2B audits
As algorithms take over ad platforms, truly expert marketers are being scrutinized — and rightly so. Managing ad accounts looks…
SEO Panel Agrees: Brand Is The New Backlink For AI SEO
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do…