Google’s Updated Guidance Urges FTC Complaints Against Shady SEOs
Google updated its guidance for businesses interested in SEO to make it concise and easier to read. There is also…
Local SEO
Local SEO
Microsoft expands Audience Ads eligibility for cryptocurrency exchanges
Microsoft is widening advertising opportunities for cryptocurrency exchanges by allowing them to run Audience Ads in all markets where crypto…
4 ways to track AI search visibility when attribution falls short
Most attribution models were built for a world where people clicked links. Someone searched, clicked a result, landed on a…
Google Tests AI Search Data, UK Requires Opt Out
Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it,…
Google’s Sergey Brin Sees A Path To AGI But Not Beyond It
In a recent AGI House interview, Sergey Brin described Gemini as a system whose capabilities are not just evolving but…
How TV ads create search demand — and what to do about it
The best TV ads don’t just generate awareness. They generate searches. When a high-impact campaign airs, viewers immediately turn to…
Google’s May Core Update Favored Pages That Match Intent
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core…
Google Launches Search Profiles For Creators With 100K Followers
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show…
Your #1 competitive advantage in Google Ads: Customer Match
You wouldn’t dream of running your Google Ads campaigns without conversion tracking. So why are you still running Google Ads…
You Can Finally Measure Content Alignment. That’s The Dangerous Part
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers…