Why your B2B PPC metrics may be lying to you

B2B PPC advertisers have more options than ever for measuring success. In the past, you had to rely on form-fill data alone. Now, you can feed a wealth of offline conversion data into Google Ads and Microsoft Ads. It’s tempting to measure every possible metric, but optimizing toward all of them isn’t a good idea. […]
The 100 Most Searched People on Google in 2026

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content These are the 100 most searched people, along with their monthly search volumes. 100 most searched people on Google in the U.S. # Keyword Search volume 1 Elon Musk 4380000 2 Taylor Swift 3180000 3 Donald […]
Top Trending Topics (January 2026)

1 cast of a very jonas christmas movie 11000 >999% 2 ₹99/- deals on flipkart 450 >999% 3 how to declutter digital files 1000 >999% 4 best noise meter apps 1400 >999% 5 what is an ssl certificate chain 900 >999% 6 how to dose fertilizer for plants 700 >999% 7 what is a reusable straw […]
100 Most Expensive Keywords for Google Ads in 2026

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). 100 most expensive keywords on Google Ads in the U.S. Keywords Cost per click drunk driving […]
100 Most Asked Questions on Google (May 2026)

These are the 100 most asked questions on Google, along with their monthly search volumes. # Question Search Volume 1 what is today 3,700,000 2 where’s my refund 1,270,000 3 what is my ip 1,100,000 4 how many days until… Read more › Source link
Top Google Searches (January 2026)

Article Performance Data from Ahrefs The number of websites linking to this post. Get the week’s best marketing content As of 2026, the most searched thing on Google is “youtube.” The next most popular searched words are “chatgpt,” “amazon,” “google,” “gmail,“and “facebook.” Below are lists of the top 100 most popular searches and questions in […]
Vanessa Fox on the birth of Google Search Console

Vanessa Fox was the individual who was instrumental in what we call Google Search Console today. I sat down with Vanessa Fox for a one-on-one interview to discuss the early days of Google, how Search Console came about and the early days of the industry, through what the industry is now. We spoke about what […]
Google expands customer acquisition targeting with “new prospects” mode

Google is introducing a new “prospects” targeting mode designed to help advertisers reach consumers who have never interacted with their brand before. What’s happening. The company is expanding its New Customer Acquisition tools with a new “new prospects” mode launching this year. Unlike traditional new customer targeting, which focuses on users who haven’t purchased before, […]
LSA- benefits of the blue checkmark even if not running ads?

I have a client who is being told by another marketing professional that “getting verified for Local Search Ads will help you rank higher in organic search, AI driven search and appear more times in the local 3 pack even if you don’t run LSA’s“Basically saying the verification alone is a benefit- while not spending […]
FREE TICKETS – Ranking Academy Local Search Summit on June 3

Hi All!For a limited time, we’re offering FREE tickets to the Ranking Academy Local Search Summit on June 3rdSterling Sky is sponsoring the next 100 tickets, so grab yours fast!This will be a full-day event with speakers Greg Gifford, Brad Wetherall, Elizabeth Rule, Matt Casady, Sukh Matharu and Justin MosebachGet your free ticket with Promo […]
