How persuasive content taps into human psychology
SEO content is built to rank. Conversion isn’t always the priority when you’re focused on everything else on your SEO checklist. But as AI Overviews and declining click-through rates make visibility harder to earn, it’s worth thinking about whether your content is built to inspire action once people see it. TikTok Shop creators have become […]
5 places to find FAQ content that improves AI visibility
Frequently asked questions (FAQs) used to sit quietly on support pages and product hubs. Now they influence visibility across AI Overviews, People Also Ask results, and AI search engines that prioritize direct answers to user questions. More than 80% of AI Overview queries are informational, and 82% have average monthly search volumes under 1,000, Semrush […]
You’re Using AI At The Execution Layer. The Value Is In The Judgment Layer
The tools are deployed. The licenses are paid. And if you’re a senior SEO or GEO practitioner right now, you’re probably using AI every day – for drafts, for summaries, for first passes at content that used to take twice as long. That’s real productivity, and it’s not nothing. It’s also not the return the […]
Brand depth determines what AI systems recommend
Getting cited in AI answers is becoming a common visibility metric. But citations alone don’t explain why certain brands consistently appear in ChatGPT, Google AI Mode, Perplexity, and other AI search systems. Citations reflect visibility outcomes, not the underlying systems that produce them. AI platforms prioritize brands with strong semantic presence across training data, reviews, […]
Introducing ‘YBYS’: Your brand = Your SEO
There are two questions that come up in at least one meeting per day for every single business. “How do we get back our Google clicks?” “How do we show up in all the LLMs?” The answer to both of these questions is one that very few want to hear. Hold your breath… Build your […]
Help! Suspensions wrecking our Agency
For about 3 weeks now we’ve been seeing new accounts we’ve been taking on being suspended. The reason is always the same:“Content that violates are policy isn’t allowed”“Your content was removed by our automated moderation system.”That’s all it says with the option to appeal. We are finding it’s only happening on accounts that have been […]
The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage via @sejournal, @TaylorDanRW
Machines writing for machines is a race to the bottom. Here’s how to reintroduce human thinking before your brand disappears into the wallpaper. The post The AI Sameness Trap Is Quietly Eroding Your SEO Competitive Advantage appeared first on Search Engine Journal. Source link
Increasing Number of GBP Suspensions
I have been experiencing a concerning trend with our GBPs over the past week or so. Three separate times, we have run into phone verification, and after completing it the pin has immediately been suspended for “deceptive content.” I have submitted appeals for all three pins, and the first one came back denied today. Has […]
WordPress Market Share Declines For Six Months In A Row
The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or experiencing strong interest. Yet, there is reason to believe that WordPress may turn around. Quarterly Declines Since January 2025 W3Techs’ quarterly statistics show WordPress usage holding steady at about 43.0% in 2022, followed by a […]
Google Preferred Sources Hit 345K, Expand Into AI Search
Google announced that Preferred Sources is coming to AI Overviews and AI Mode, alongside new article carousels and an expansion of the “Highly Cited” label across search results. Users have now selected more than 345,000 sources through Google’s Preferred Sources feature, up from roughly 90,000 when the company expanded the tool globally. Preferred Sources In […]