Google Search Console links report showing old data after breaking
On Thursday, the Google Search Console link report broke. For many it showed no links at all, and for others, it showed a drop of almost 90% of the links that Google reported they had a week prior. Google confirmed the issue and decided to show old link data, while it works on fixing the […]
SEO changelogs: The missing layer of enterprise site governance
Across large enterprise websites, dozens of stakeholders can push live changes at any time: SEO teams, developers, content editors, product managers, PR teams, UX designers, and more. One of the biggest frustrations is discovering those changes after they’ve already impacted performance. Maybe a CMS template update quietly removes a core content component from hundreds of […]
The new playbook for localized AI search optimization
AI has become part of nearly every industry, integrated into apps, company processes, and everyday life. As someone who’s been doing local SEO since it became a thing, I’m seeing a major shift in how people search and the answers they get. In the good old days, the average local business could rank well by […]
Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use
In the late 2000s, “mobile-first” emerged as a design discipline. The argument was a single sentence: don’t design for the big screen and squeeze it down. Start with the small screen, the harder constraint, the one that forces you to figure out what actually matters. If it works on a phone, it works everywhere. Google […]
5 early signs of PPC performance drops: Track competitors to spot them
Google Ads reports and PPC competitor analysis can show declining performance, but not what caused it. In fast-evolving paid search, reacting to performance drops after they happen isn’t enough. You need to identify the signals behind those changes before they impact results. A competitor might increase bids on your core keywords. A new advertiser could […]
Modern Local SEO & AI Visibility: How To Get Into AI Results
Keyword research has a new purpose, and it’s getting local businesses into AI results. Why are some local businesses surfacing in AI recommendations while better-ranked competitors aren’t? Why isn’t my local client showing up in AI recommendations? How do I get keyword research to work for AI search results? AI recommendations for local businesses run […]
How To Video Verify An SAB | Google Business Profile (GBP) & Google Maps
Motivated by some bad advice I found on another public forum, I wanted to provide some guidance on video verifying an SAB. What follows combines guidance from Google documentation with personal experience with dozens of SABs. Whether you’re working with a storefront location or an SAB, video verification needs to prove three things to Google:1.) […]
No ranking after removing address | Service Area Businesses
Hi! Similar question to a previous topic: My clients gbp had an address (for 3 years and had about 400 reviews), then it was suspended and reinstated without address. Now I can’t find the business at all searching by keywords, as well scanning with local falcon. Now it’s 2 weeks since reinstatement. Is anything I […]
Google Business Profiles When Moving to A Different State
I’m writing an article about what steps you should take when moving to a new state. I would love some examples/stories to include. Has anyone helped a business move to a different state recently? Did the business keep the same profile or create a new one? Did they keep the reviews? Did they get a […]
Why High-Performing Marketers Get Stuck In Execution Mode
Most high-performing marketers hit a wall they never saw coming. But this isn’t because they stop working hard or run out of ideas. In fact, their ability to execute flawlessly and quietly becomes what holds them back. Let me explain what I mean. The shift from executor to strategist is one of the most significant […]