We Ran an AI Hackathon for Our Content Team. Here’s What We Built with Agent A
If you’ve been on LinkedIn lately, you’ve probably seen the AI-flex posts. Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly: “Everyone has a system, […]
Agent-To-Agent Marketing Was Just Born on Moltbook
For the past twenty years, online marketing has been made by humans and aimed directly at humans—a fact so obvious that most of us never even stopped to think about it. But that may soon change. More people are asking AI assistants to research products, compare options, and make recommendations for them. And once AI agents become […]
Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s article about creating non-commodity content. And then I read Matt G. Southern’s article about Google’s new AI search guide officially calls AEO and GEO “still SEO.” Reading them together, I kept hearing the same message: […]
Google I/O Didn’t End SEO. The Risk Is Somewhere Else
The loudest reactions after Google I/O 2026 were that Search had been replaced overnight. Google’s messaging went the other way, insisting that AI Search still depends on the web and existing SEO fundamentals. The reality sits between those two positions, and the risk most people are naming is the wrong one. TechCrunch claimed “Google Search […]
What makes a brand machine-readable in AI search
While auditing businesses across Prince Edward Island, I found the same problem repeatedly: companies with deep expertise were nearly invisible to AI systems because their knowledge wasn’t machine-readable. Many were respected leaders in biotech, manufacturing, hospitality, agriculture, and retail. But critical business information was buried in PDFs, locked behind forms, trapped in vague marketing copy, […]
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
OpenAI is rolling out a fresh set of updates to its Ads Manager Beta, giving advertisers more control over campaign pacing, targeting, and reporting — while also quietly testing new ad experiences inside ChatGPT. The latest updates signal continued investment in building out the platform’s advertising capabilities as OpenAI looks to make ChatGPT a more […]
3 Unrelated Stories About AI & Writing Tell The Same Story
I stumbled upon three separate articles about writing and AI in the same week, each from a completely different angle, and all describing the same thing. A novelist turned MIT writing lecturer confronting students who outsourced their essays to AI. A new Graphite study showing AI-generated articles now make up roughly half of all new […]
Organic traffic is still worth tracking — just not all of it
HubSpot changed the name of its flagship conference from INBOUND to UNBOUND. This wasn’t a casual rebrand. It reflected a broader shift away from legacy SEO strategies built around top-of-funnel traffic. Modern search is shifting closer to a zero-click environment: The click-through rate curve is collapsing. We know that roughly 60% of searches now end […]
Velocity: What the Googlers not on stage said at I/O 2026
For a first-time attendee, Google I/O’s energetic, optimistic atmosphere felt almost like a coronation. Last year’s bets are now growth pillars because they worked. Ask Maps became the playbook for rolling out Ask YouTube. Gemini 3.5 Flash powers Antigravity — think Claude Code, but Google — and Googlers are already using it to build the […]
‘Fix everything’ is the wrong SEO strategy
Every SEO knows the feeling: You open your audit tool and it hands you 847 issues. Broken links. Crawl errors. Pages with duplicate titles. Missing alt tags. Core Web Vitals flagged in yellow. And somewhere deep in that spreadsheet, a voice whispers, “Fix it all, or you’ll never rank.” But here’s what you should know: […]