How Google’s August 2025 Spam Algorithm Update Impacted Local SEO [Case Study] – Google August 2025 Spam Update

How Google’s August 2025 Spam Algorithm Update Impacted Local SEO [Case Study] – Google August 2025 Spam Update

Google’s algorithm updates are nothing new, but I’m seeing a lot of small businesses get penalized by the August Spam update in 2025 and wanted to show you one example and why I believe they were impacted. It wasn’t a massive crushing blow to their traffic, like I have seen with other sites, but it […]

Do Services in Google Business Profiles Impact Ranking? – What Google Business Profile Fields Impact Ranking?

Do Services in Google Business Profiles Impact Ranking? – What Google Business Profile Fields Impact Ranking?

In order to see the list of pre-defined services, you need to click first on the services tab in the Google Business Profile dashboard and then “add another service.” Back in 2019, we tested to see if adding these pre-defined services to a Google Business Profile (called Google My Business profile at the time) listing […]

When Should You Keep That Google Business Profile Page Unverified?

When Should You Keep That Google Business Profile Page Unverified?

All you know right now is that you’ve got an extra Google Business Profile page showing up on Google Maps and that it’s unverified (so you don’t have ownership or control of it).  You may have found it by poking around on Google Maps, or someone may have told you about it.  You may or […]

How to Generate More Reviews (Without Sounding Pushy)

How to Generate More Reviews (Without Sounding Pushy)

A Practical Guide for Local Businesses That Want More Visibility and More Customers Why Reviews Are a Growth Lever, Not Just a Reputation Metric Customer reviews influence three things that directly impact revenue: Whether people find you Whether they trust you Whether they choose you Google’s local algorithm heavily factors review recency, volume, and engagement. […]

90 Days. 1 Plan. Improved Local Search Visibility

90 Days. 1 Plan. Improved Local Search Visibility

AI is rapidly rewriting how consumers discover, evaluate, and choose local brands, and multi-location businesses are already feeling the impact. How do AI agents decide which local brands get surfaced, recommended, or excluded? Which location-level signals influence AI-driven discovery and selection? And how can enterprise teams operationalize GEO across hundreds or thousands of locations? Watch […]

Google Search Console vs Google Business Profile: Why Your Data Doesn’t Match – A Local SEO Case Study

Google Search Console vs Google Business Profile: Why Your Data Doesn’t Match – A Local SEO Case Study

Keyword research can be hard, and in local search it’s a different beast in 2026. As we analyze the most significant local SEO trends 2026 has brought us, it’s clear that the gap between Google’s two primary data ecosystems—Search Console and Google Business Profile (GBP) Performance—is wider than ever. When you’re working with small businesses, […]

Build a Review Engine That Runs Itself

Build a Review Engine That Runs Itself

93% of consumers require your local business to maintain an average Google Business Profile rating of 3+ stars in order to consider choosing your brand for a transaction. While you don’t have to have a perfect 5-star rating to win leads and sales, failure to formalize a plan for reputation defense can quickly result in […]

10-Step Local SEO Audit Checklist to Boost Small Business Rankings

10-Step Local SEO Audit Checklist to Boost Small Business Rankings

Have you ever felt like you’re doing everything right, but your business still isn’t showing up in Google’s local results? You are not alone.  Sometimes, even the smallest oversight can cause big issues with ranking and visibility when it comes to map pack and local SEO visibility.  Your open hours might be too short compared […]

Build a Review Engine That Runs Itself

Build a Review Engine That Runs Itself

If reviews are currently sitting in a de-prioritized corner of your local search marketing strategy, reading this blog post could lead to significant improvements in reputation, rankings, and revenue. Whether you are marketing a small business, a multi-location franchise, retail chain, major health care provider, or a service area business in a category like home […]

Review Posting Blocks Are Surging: The Data & Patterns Behind Google’s Crackdown

Review Posting Blocks Are Surging: The Data & Patterns Behind Google’s Crackdown

If you’re seeing “Posting reviews is turned off for this place,” you’re not alone. Over the last ~60 days, I’ve watched this hit multiple legitimate businesses and the pattern is weirdly consistent. What a “review block” actually is A review block is when Google temporarily restricts a Google Business Profile from receiving new reviews (commonly […]