Claude Is The Fastest-Growing AI Traffic Source, Per New Data
Claude sent almost four times more referral traffic to websites in April than in January, per new SE Ranking data. That made it the fastest-growing AI traffic source among the five platforms tracked. It’s still the smallest by a wide margin, and it probably isn’t a meaningful line in your analytics yet. For transparency, SE […]
Research Suggests AI Engines Assign Ranking Roles To Sources
BrightEdge research comparing citations in ChatGPT and Google AI Overviews suggests that AI search engines are doing more than retrieving information. They are assigning different roles to the same sources, treating platforms like Reddit and LinkedIn as authoritative references in some contexts and as social commentary in others. For SEOs, publishers, and business owners, the […]
How real people actually prompt AI — and what it means for GEO
Most people aren’t using AI the way GEO discussions often assume. Two surveys of AI users conducted by Stella Rising found that many prompts still look remarkably similar to traditional search queries. (Disclosure: I’m the VP of SEO at Stella Rising.) One survey focused on a beauty-oriented consumer panel in August 2025, while the other […]
11 PPC errors uncovered in recent B2B audits
As algorithms take over ad platforms, truly expert marketers are being scrutinized — and rightly so. Managing ad accounts looks very different today than it did even a few years ago. Platforms have shifted heavily toward automation, with products like Meta’s Advantage+ and Google’s Performance Max leveling parts of the playing field and changing what […]
What The Future Of Google Looks Like
Busy week in search-land. So Google finally rolled out some kind of AI reporting (if you can call that reporting), and the Competition and Markets Authority (CMA) announced some new measures Google must take to restore some level of parity with publishers and search results. Where’s the blue line fellas? (Image Credit: Harry Clarkson-Bennett) “Conduct […]
SEO Panel Agrees: Brand Is The New Backlink For AI SEO
A panel of SEO professionals at WordCamp Europe recently discussed how AI is changing search and what businesses should do to remain visible. While they sometimes disagreed about whether AI changes SEO or if this is just another stage of its evolution, they largely agreed that success increasingly depends on four key fundamentals that are […]
Why Your Product Feed Is An SEO Asset (And Who Should Own It)
The product feed has historically been firmly in the domain of PPC teams, and for good reason. After all, for decades, feeds have been the basis for Shopping and the Paid side of this equation is where the biggest spend and revenue sit. For an SEO, it was enough to check Google Search Console Shopping […]
2026 AI Search: 5 Findings From 300 Enterprise Marketing Execs
This post was sponsored by Branch. The opinions expressed in this article are the sponsor’s own. Is AI search actually replacing SEO, or do I need to budget for both? How do I attribute conversions to ChatGPT vs. AI Overviews? AI is progressing so quickly that it’s hard to keep track of the changes, let […]
More News Sites Default To Blocking AI Crawlers
Reuters and Time now default to blocking AI bots, allowing only approved crawlers through allowlists, Digiday reports. Both publishers made the decision in May, joining People Inc. and The Atlantic, which adopted similar setups within the past year. Reuters says the change hasn’t cost it traffic, while cutting what it spends serving bots. Executives credit […]
Competitor Employees Leaving Fraudulent Reviews For Their Business Locations
A client of mine has noticed that one of their competitors (franchise) is having all of their employees leave five star reviews on all of their Google Business Profiles for every one of their franchise locations. We’ve identified all of the employees, and put together a file of the employee LinkedIn profiles, and fraudulent reviews […]