Google’s review reply rejection filter: what 12,752 rejected replies reveal | Local Reviews
Since April 2026, the Google Business Profile API has exposed a ReviewReplyState field on every reply; PENDING, APPROVED, or REJECTED. Before that, every reply posted via API went live automatically. No moderation. No filter. We pulled all rejected replies visible in our platform data across two extractions (22 April and 28 May 2026) and ended […]
Listing for Closed Store Still Ranking Months Later?
Our company recently took over a contract to run a store space on campus at a university. We’re coming in and operating a store that is pretty similar to the store that was there previously. We gained ownership of the GBP for the store in that location, but decided to mark it as permanently closed […]
Reddit Gained Top Positions In Every Niche After May Core Update
An SE Ranking analysis of 100,000 keywords found Reddit grew its top 3 presence in all 20 niches tracked after the May core update. For transparency, SE Ranking sells rank-tracking and AI visibility tools, and the data comes from its own keyword-monitoring platform. Data suggests Reddit grew most in niches where people look for personal […]
Google zero-click searches reach 68% in early 2026: Study
Google searches ended without a click 68.01% of the time in the U.S. during the first four months of 2026, according to new SparkToro research based on Similarweb clickstream data. That’s up from 60.45% in 2024, a 7.56-point increase in two years. Fewer searches result in clicks. The share of searches generating at least one […]
Does Google automatically update or make changes to parts of the NAP on the GBP?
Hello,I originally was gonna enter “#” (for bay number) to match the other businesses at the address but after performing a USPS lookup their website had “Unit”. So created the website and filled out the GBP with the Unit as part of the NAP. I was preparing to build out citations and noticed the address […]
The Complete Guide To Local SEO For Multiple Locations
Local SEO has evolved a lot over the years, from the early days of just having to have a consistent name, address, and phone (NAP) profile coherence across the internet, through to the Possum update in 2016 (which introduced address-based filtering that made virtual offices and shared-address listings significantly riskier for local pack visibility) and […]
What server logs reveal that SEO tools miss
For large websites, server logs often reveal technical SEO problems long before rankings decline. They show how search engines crawl your site, where crawl budget gets wasted, how quickly servers respond, and whether important pages remain accessible. Unlike Google Search Console, analytics platforms, and third-party crawlers, server logs capture every request search engines make to […]
Why your brand campaign may not be ready for AI Max
Not long ago, broad match was positioned as the future of paid search. Today, that role belongs to AI Max. Over the last few months, I’ve heard repeated recommendations to enable AI Max on brand campaigns, even when those campaigns are already performing exactly as intended. The problem is that many accounts still lack the […]
The AI Convergence Problem
There’s a particular flavor of panic in our industry at the moment. It’s the panic of the digital marketer who has been told, repeatedly and loudly, that if they aren’t piping every decision through an LLM by the end of the quarter, they will be replaced by a more obedient colleague who is. The pitch […]
How To Build A Growth Marketing Team On A Startup Budget
Every early-stage founder I work with asks the same question inside the first thirty minutes of our first call: “Who do I hire first?” Most founders pull up a Notion doc or a slide-deck org chart. Vice president of Growth at the top, then a paid media specialist, then a content lead, then an analyst. […]