Now the SPAM has moved to Google Guaranteed section | Spam on Google
I hired a google fraud investigator, on the above profiles and here’s the findings – 4,722 distinct fraud indicators constituting clear google violations. Key findings are as follows: 1. Cross-Profile Fake Reviewer Accounts394 instances were identified of the same reviewer accounts leaving reviews across multiple competing businesses in the same sector. This is virtually impossible […]
Google’s May Core Update Favored Pages That Match Intent
An analysis of SISTRIX visibility data by Aleyda Solis found a pattern in the final days of Google’s May core update. Sites that best fit a query’s intent, market, and result type tended to gain visibility, while sites a step removed from that fit lost ground. She measured domain visibility in the US and UK […]
Google Launches Search Profiles For Creators With 100K Followers
Google is launching Search profiles, giving creators a page to pull their content together from different platforms. The profiles show articles, videos, and social posts in one place. People can follow their favorite websites and creators to see more of their content in Google Discover. What Search Profiles Include Creators can customize their profile with […]
Why so much SEO work no longer drives growth
The job description hasn’t changed much in five years. Most SEO roles, whether they sit in-house or at an agency, still get written around the same core: keyword research, on-page optimization, technical audits, content briefs, link building, and reporting. Maybe a bit of CRO if the JD writer was feeling ambitious. The problem is that […]
Your #1 competitive advantage in Google Ads: Customer Match
You wouldn’t dream of running your Google Ads campaigns without conversion tracking. So why are you still running Google Ads without uploading your customer list? As third-party cookies phase out and privacy regulations tighten, you lose some of the traditional tracking capabilities that you (and Google Ads) rely on. Because of this, your own first-party […]
You Can Finally Measure Content Alignment. That’s The Dangerous Part
We have always been approximating relevance. Every keyword list, every TF-IDF score, every editorial judgment about whether a page “covers the topic” has been an attempt to answer a single question: is this content about the thing the user is looking for? The tools changed. The question did not. What changed, meaningfully, is the resolution […]
AI in the wild: Confident, wrong, and weirdly expensive
Imagine working in SEO for years, researching a problem you know inside and out, only to have an LLM confidently explain why your experience is wrong. That happened to me. Actually, it happened three different times last week with Gemini. The scary part wasn’t that the answers were obviously bad. It was that they sounded […]
Google’s expanded candidate set and the selection crisis
Google’s expanded candidate set signals a deeper shift in how search systems evaluate content. As AI systems process larger pools of information, visibility increasingly depends on verification, relationships, and trust signals instead of traditional keyword targeting alone. That shift is pushing SEO beyond retrieval and ranking mechanics toward something closer to forensic architecture — systems […]
Google’s CEO Is Comfortable With AI Mode Replacing Classic Search
In a recent interview, Google’s CEO Sundar Pichai confirmed that sources and links will always be a part of the AI answers and when asked how he feels about a decline in the use of Classic Search in favor of AI Search, he mentioned that Google will survive on a blend of subscriptions and advertising. […]
GSC’s New AI Overview Reporting: How Can We Use This Information?
Google is giving us brand new information within our Google Search Consoles to tell us how our content is being used in AI Overviews, AI Mode, and the AI features in Discover. If you have been wondering whether your SEO efforts are actually landing you in these generative features, we finally have a way to […]